About Willo

Founded on a mission to revolutionize the oral health of children, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Willo’s dedicated team of engineers, designers, and dental health professionals work together to create innovative dental products that make brushing enjoyable for kids while giving parents confidence that they are establishing healthy, lasting oral care habits for their kids. Willo is dedicated to transforming daily routines into opportunities for better health, ensuring every child enjoys a brighter, healthier smile.

Did you know that the name "Willo" is inspired by nature? Thousands of years ago, people used the branches of the willow tree as natural toothbrushes. By chewing the ends of the branches, they created frayed bristles that were effective for cleaning teeth. Willow twigs were not only gentle but also naturally antibacterial, making them a popular choice in early oral care. Learn more about oral health on our blog.

Video of Dr. Joel Berg, DDS, MS - Chief Dental Officer and Lou Josselin - VP, Global Product Development talk about why and how the Willo AutoFlo+ was created.

Dr. Joel Berg, DDS, MS - Chief Dental Officer and Lou Josselin - VP, Global Product Development talk about why and how Willo was created.

Meet the Willo Leadership Team

David Fox - Chief Executive Officer
With over 20 years of management experience in the oral healthcare industry, David Fox brings a strategic and seasoned perspective to our leadership team. His extensive background spans leadership roles across early-stage ventures and global brands, where he has demonstrated a talent for scaling businesses and driving sustainable growth. David has successfully negotiated, integrated, and led the acquisition of more than 10 brands and companies, proving his expertise in strategic expansion and integration. Under his leadership, our mission to revolutionize oral care for children is taking shape with transformative potential.

“The Willo AutoFlo+ is the next generation of children’s brushing technology. There’s truly nothing else like it on the market today. This innovation makes toothbrushing easy and engaging  for children, all while giving parents peace of mind that their kids are brushing correctly, without the need for supervision.”

- Dave Fox, oral health expert and CEO of Willo

Shop Willo

The Willo Blog — Where Smarter Smiles Begin

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Kids oral healthHelping Your Child Overcome Dentist Anxiety

Helping Your Child Overcome Dentist Anxiety

Does your child get nervous about visiting the dentist? They’re not alone! Dental anxiety is common among kids, but there are ways to make visits smoother and more positive. Tips to Reduce Dental A...

newsGirl holding recycled earth to represent Willo sustainability practices

A Greener Future: Willo’s Commitment to Sustainability

At Willo, we believe that taking care of our planet is just as important as taking care of our smiles. That’s why we’re committed to sustainability and responsible practices across all aspects of o...

special needsCelebrating Autism Awareness: Willo Supports Every Child

Celebrating Autism Awareness: Willo Supports Every Child

At Willo, we designed our automatic toothbrush to work for all children, including those with sensory sensitivities or special needs. Many parents in the autism community have shared how Willo make...

Willo 32, Inc

115 Broadway, Floor 5 New York, NY 10006