Meet the Moms of Willo

Meet the Moms of Willo

At Willo, we’re more than just a company—we’re a community. And at the heart of that community, you’ll find some extraordinary mothers who bring passion, wisdom, and care to everything they do. This Mother’s Day, we want to take a moment to appreciate the incredible moms who are a part of our team, as well as all the moms out there who make the world go round, day in and day out.

Jiting – A Supermom Behind the Scenes

Jiting is the mother of two boys and the driving force behind Willo's product sourcing and manufacturing. As any parent of a tween knows, staying in tune with trends is key—and Jiting does this with ease. Her insight into what makes kids tick, especially tween boys, helps us stay connected with the needs and interests of our users. But Jiting’s role at Willo goes beyond her knack for staying current. As the mother of a son with autism, Jiting is invaluable in guiding us toward inclusivity, understanding the unique challenges parents face, and connecting us to a wider community of parents. We’re grateful for the way she keeps us grounded and attuned to the diverse needs of families everywhere.

Katya – A Mom with a Passion for Healthy Habits

As a mom of three, Katya knows firsthand how challenging it can be to establish good habits—especially when it comes to oral care. As the leader of our marketing efforts, Katya’s passion for promoting healthy habits is the driving force behind the work we do at Willo. She’s no stranger to the world of oral care, but it’s her dedication to making these healthy habits accessible and easy for families that truly sets her apart. Katya loves that Willo takes the daily struggle out of tooth brushing, giving moms everywhere peace of mind. With three active kids, she’s especially grateful for one less thing to worry about in her busy day. Her role in spreading the Willo message allows her to connect with other parents who are looking for solutions, and we’re proud to have her leading the charge.

Katie – A Mom Who Balances Work and Family with Heart

Katie, a mother of two, runs our eCommerce channels. For Katie, working at Willo is more than just a job—it’s an opportunity to blend her career with her family life in a meaningful way. Her entire family is involved in the Willo journey, from her kids testing our products to her husband offering his dad perspective on new concepts. This unique overlap of family and work makes her role especially fulfilling. Katie is particularly passionate about the impact Willo has on families, especially those facing additional challenges, such as parents of children with disabilities. Knowing that her work directly contributes to making families' lives easier and more enjoyable is what makes her job a dream. Katie’s dedication to connecting with our customers and driving Willo’s mission forward is deeply inspiring.

Appreciating Moms Everywhere

The moms of Willo embody the qualities we admire most: strength, wisdom, creativity, and a deep commitment to the well-being of their families and communities. This Mother’s Day, we want to extend our heartfelt appreciation to the moms of Willo and to all the moms out there who make the world a better place every day.

Whether you’re juggling work, school schedules, or just trying to keep up with the constant demands of family life, you are seen, valued, and appreciated. Your love, care, and resilience are what keep everything running smoothly, and for that, we thank you.

To the moms of Willo, and all the moms around the world—Happy Mother’s Day! We see you, we appreciate you, and we’re grateful for everything you do.

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Comparison chart showing Willo vs Electric Toothbrushs. Willo offers automated motion, covers all teeth and has a brushing tracker while electric toothbrushes have motion required, partial coverage and no accountability.