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SAVE $50 with code SAVE50
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Description
The world's first-fully automatic, all-in-one toothbrush system that cleans every tooth, every time removing 7x more plaque*.
Specifically designed for kids aged 5-13, Willo's extensively tested and clinically proven technology provides an easy experience for both kids and their parents.
Customize your starter kit
Size Guide
Recommended sizes
- Small: Kids aged 5-7
- Medium: Kids aged 8-11 or have their 1st permanent molars
- Large: Kids aged 12+ or have their 2nd permanent molars
Toothpaste ingredients
Fluoride toothpaste is currently out of stock. Expected back in stock in summer.
Fluoride-Free Minty Mist Ingredients: Water, Propylene Glycol, Glycerin, Sorbitol, Xylitol, Methyl Diisopropyl Propionamide, Sodium Benzoate, Menthol, Poloxamer 407, Sodium Chloride, Sodium Bicarbonate, Aloe Barbadensis Leaf Extract, Edetate Disodium, Sodium Saccharin, Sucralose, Peg-40 Hydrogenated Castor Oil, Flavor, Blue 1, Yellow 5
Fluoride-Free Bubble Twist Ingredients: Water, Propylene Glycol, Glycerin, Sorbitol, Xylitol, Methyl Diisopropyl Propionamide, Sodium Benzoate, Menthol, Poloxamer 407, Sodium Chloride, Sodium Bicarbonate, Aloe Barbadensis Leaf Extract, Edetate Disodium, Sodium Saccharin, Sucralose, Peg-40 Hydrogenated Castor Oil, Flavor, Blue 1, Yellow 5
Fluoride-Free Berry SplashIngredients: Water, Propylene Glycol, Glycerin, Sorbitol, Xylitol, Methyl Diisopropyl Propionamide, Sodium Benzoate, Menthol, Poloxamer 407, Sodium Chloride, Sodium Bicarbonate, Aloe Barbadensis Leaf Extract, Edetate Disodium, Sodium Saccharin, Sucralose, Peg-40 Hydrogenated Castor Oil, Flavor, FD&C Red 40, FD&C Yellow 6
Shopping for multiple kids? Buy more and save
Buy Two Starter Kits for only $349. Use code TWOKITS at checkout (cannot be combined with other offers).
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Designed with Dentists

How Willo Works

Guided Brushing
Lights and sounds guide two minute brushing time. Flip halfway. Done at the chime. More fun on the app.
Customizable Settings
Two brushing modes and two brushing durations to customize the cleaning that works for your child.
More Features on App
- See if, when and how long your child brushed from the convenience of your phone
- Animated timers and motivating rewards make brushing fun for kids.
OptiClean™ Brush Head
34,000 optimally positioned bristles gently sweep side-to-side to consistently clean around each tooth reaching the gum line and all the hard-to-reach areas.
Mess Free All-in-one System
Automatically applies toothpaste and uses a rinse-to-sink design that saves your bathroom – and kids – from the mess.
Your top questions answered
We know that switching to a fully automatic toothbrush brings questions, so we've compiled answers to the most common ones.
For more in depth Q&A review our FAQs
Can my kids share a Willo?
We recommend each kid have their own device. While it's possible for multiple children to share a single Willo, it was designed for a single user. Frequent swapping of brush heads can result in more frequent cleaning needs, excessive wear and tear and/or void the product's warranty.
We offer a buy more, save more discount to make it more affordable for multiple kids in a family to have a Willo.
How much are the toothpaste refills?
Willo toothpaste will cost you $6.99 per month (only $0.23 per day). Refills are sold in a convenient 4 month supply. You can save up to 15% and a task on your to do list with a subscription!
Does Willo tend to create mess or splatter?
No! The AutoFlo+ is designed for a clean, hassle-free brushing experience. The AutoFlo+ automatically applies toothpaste and rinses into the sink, making brushing mess-free.
Is Willo covered by HSA/FSA or insurance?
Please check with your specific insurance provider for coverage.
Toothbrush products are not HSA/FSA eligible at this time.
We hope that, in the future, both insurance and HSA will cover Willo, but this process may take some time.
When will fluoride toothpaste be in stock?
Currently only our fluoride-free toothpaste is in stock. Fluoride toothpaste is expected to be in stock by fall. We realize this timing does not meet the needs of every family. If you would like to use Willo using our fluoride-free toothpaste, we suggest children over 6 use a fluoride rinse to maintain optimal oral health. To receive a notification when fluoride toothpaste is available, please sign up for email updates.
Willo is committed to the American Academy of Pediatric Dentistry (AAPD) fluoride recommendations.