Willo automatic U-shaped orthodontic toothbrush with 30-day risk-free badge.
An inside look at how the Willo automatic toothbrush works, demonstrating the patented technology that pumps water and liquid toothpaste directly into the OptiClean brush head to automate the dentist-recommended back-and-forth brushing motion.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
Mom unboxing Willo Brushbot kids toothbrush
  • Willo automatic U-shaped orthodontic toothbrush with 30-day risk-free badge.
  • An inside look at how the Willo automatic toothbrush works, demonstrating the patented technology that pumps water and liquid toothpaste directly into the OptiClean brush head to automate the dentist-recommended back-and-forth brushing motion.
  • Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
  • Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
  • Blue and white toothbrush with features listed on a light blue background
  • Smartphone displaying the Willo App interface with a child's brushing schedule.
  • A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
  • Mom unboxing Willo Brushbot kids toothbrush

Willo® BrushBot™ Kids Toothbrush Starter Kit

Willo® BrushBot™ Kids Toothbrush Starter Kit

Kids shouldn't have to brush like adults for a clean parents can feel confident about.

$119.00
$119.00 $149.00
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20% Off Starter Kits

Build a better back-to-school brushing routine. Ends August 15.

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Description

BrushBot™ makes daily brushing easier for kids by delivering a complete clean without relying on brushing technique. So parents can have peace of mind their kids are brushing well.

Clinically proven to remove up to 7x more plaque than manual brushing in hard-to-reach areas.

Designed for kids ages 5 and up.

Why You'll Love It

  • Easy for kids to brush more consistently
  • 87% of the time kids brush for the full dentist-recommended 2 minutes
  • Delivers a thorough clean without relying on brushing technique

What's Included

- 1 BrushBot™ toothbrush
- 1 Brush Head & Lip Rest (your choice of S, M, L, Ortho M, or Ortho L)
- 2 bottles of foaming toothpaste (Fluoride or Fluoride-Free)
- 1 charging base
- 1 Quick Start Guide & User Manual
- 1 sticker sheet
- Ortho Starter Kits also include: 1 bag of Ortho Floss Picks

Toothpaste Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

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How it Works

Willo dental care products including a toothbrush and mouthwash bottles on a bathroom counter.
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How it Works

  • Automatic Two Minute Brush

    Willo brushes automatically for a full 2-minute cycle, with smart sensors and a visual app timer to help kids stay on track without the guesswork.

  • Purpose-Built Brush Heads

    Choose the Regular Brush Head for everyday brushing or the Ortho Brush Head to help clean around brackets and wires during orthodontic treatment.

  • Foaming Toothpaste Spreads Evenly

    Foaming toothpaste spreads evenly for a thorough clean with less waste. A light, bubbly texture helps make brushing easier for kids.

  • Customizable Settings

    Two speeds to customize the cleaning that works for your child.

  • Bonus Features in the App

    Timers and rewards help keep kids engaged, while simple progress tracking gives parents peace of mind without hovering.

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See the Plaque Left Behind

A plaque-disclosing solution highlights plaque in pink, revealing what a regular toothbrush can miss compared to Willo.

close up of pink plaque disclosing agent on teeth after brushing with regular toothbrush
Plaque left behind with manual toothbrush
close up of pink plaque disclosing agent after brushing with Willo
Plaque left behind with Willo

See @WilloCleans in real family routines

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Your top questions answered

For more in depth Q&As, review our FAQS

Overall rating: 4.68018 / 5 from 222 reviews.

AI Generated Review Summary

The Willo BrushBot Kids Toothbrush Starter Kit is praised for its engaging design and effective brushing technology, making dental hygiene enjoyable for children aged 5–13. It is noted for its ability to clean teeth thoroughly and track brushing habits through an easy-to-use app.

Summary topics

  • Design Appeal (7%): It was observed by customers that the design of the toothbrush is cute and appealing to their children.
  • Kid-Friendliness (9%): Customers raved about this kid-friendly brush, making brushing a fun and interactive experience.
  • Brushing Effectiveness (6%): It was highlighted by customers that the brushing process is easy, effective, and leaves no missed spots.
  • App Usability (9%): It was highlighted by customers that the app is very easy to use and great for tracking brushing.

Review topics: [].

Review highlights

  • "My son doesn’t mind the mild mint flavor, and the foamy texture makes it fun for him to use." — MichelleRN
  • "I know her teeth are clean, and I love that our bedtime routine goes faster so we have more time to read together." — Katie T.
  • "This amazing brushbot by Willo has become a real life changer for the oral health in our little one daily routine ." — Medusalee

Reviews

I’m so glad we gave it a try!

"The Willo BrushBot has made brushing so much easier for my 5-year-old. He actually enjoys brushing now, and I don’t have to remind him anymore. It’s simple to use, fits comfortably, and gives me peace of mind knowing his teeth are getting a thorough clean. I’m so glad we gave it a try! gifted by willo complimentary from willo"

— HoaZ (5/5)

Effective

"This toothbrush changed the way my daughter brushes her teeth. It is easy for kids to operate by themselves, and it cleans very efficiently and thoroughly, even the hard-to-reach parts. The app just makes the cleaning process more fun. Complimentary from Willo."

— Ling (5/5)

Makes Brushing Fun While Giving Their Teeth a Deep

"The Willo Brushbot has made brushing my kids’ teeth so much easier and more enjoyable! I really love how clean it gets their teeth, and the fact that brushing feels more like a fun activity than a chore makes such a big difference. My kids are much more excited to brush now, and I feel better knowing they’re getting a thorough clean without the usual struggle. It’s been a great addition to our daily routine and something I would definitely recommend to other parents! Gifted by Willo"

— Brittnay (5/5)

Makes brushing fun

"We love the willo brush! We love how gentle it is, and that it does all the work. It leaves my boys teeth looking so clean and I feel confident that they complete their whole two minutes of brushing. We love the bubble gum tooth paste and that it’s a foamy bubbly consistency instead of gritty thick normal toothpaste. I love the fluoride and flouride free options. I appreciate this so much I made a little video to showcase it and I’ll post it to my social."

— Emily P. (5/5)

Game Changer for Kids Who Don’t Love Brushing

"My son actually looks forward to brushing his teeth now, which is something I never thought I’d say! The Willo BrushBot is so easy for him to use independently, and I love that it helps ensure he’s getting a thorough, consistent clean every time. It has made brushing feel much less like a daily struggle and more like a routine he enjoys. gifted by willo."

— Nicole (5/5)

My son has been using

"My son has been using Willo and so far he loves it. I have seen a huge improvement in how clean his teeth are after brushing. I like the built in timer to keep him brushing as well."

— Joy H. (4/5)

Love it

"This product was gifted by Willo, and honestly, we love it! My son, who has special needs, now asks me to brush his teeth. Before, it was a two-person job and involved a lot of screaming. Now, don’t get me wrong he still gets overstimulated sometimes, but it’s nothing compared to how it used to be. We’re so grateful to have found something that has made such a big difference in our daily routine. ❤️"

— Karol (5/5)

My kids love it

"My kids enjoy using it, and I love that it takes the guesswork out of brushing. The Brush Bot is easy to use, runs for the full two minutes, and gives me confidence that my kids are getting a thorough clean every time. It has made our daily routine so much easier, and I would definitely recommend it to other parents."

— Kayline (5/5)

My son(who's on the spectrum)has

"My son(who's on the spectrum)has always been resistant to brushing. It's resulted in him getting caps on teeth and some being taken out early due to "bottle rot". He now asks to brush his teeth and wants to do it alone. I'm in complete shock! I'm so grateful for this product!"

— Lindsey (5/5)

"This is absolutely amazing. My daughter ia finally brushing her teeth without a battle and her teeth look so clean! Perfect for a child with braces."

— SASHA (5/5)

Q&A