A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
A technical demonstration video illustrating the innovative technology of the Willo dental system, showing exactly how the automated mouthpiece fluidly circulates water and toothpaste to effectively remove plaque from a child's teeth.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
Mom unboxing Willo Brushbot kids toothbrush
  • A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
  • A technical demonstration video illustrating the innovative technology of the Willo dental system, showing exactly how the automated mouthpiece fluidly circulates water and toothpaste to effectively remove plaque from a child's teeth.
  • Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
  • Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
  • Blue and white toothbrush with features listed on a light blue background
  • Smartphone displaying the Willo App interface with a child's brushing schedule.
  • Mom unboxing Willo Brushbot kids toothbrush

Willo® BrushBot™ Kids Toothbrush Starter Kit

Willo® BrushBot™ Kids Toothbrush Starter Kit

Kids shouldn't have to brush like adults for a clean parents can feel confident about.

$129.00
$129.00 $149.00
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Description

BrushBot™ makes daily brushing easier for kids by delivering a complete clean without relying on brushing technique. So parents can have peace of mind their kids are brushing well.

Clinically proven to remove up to 7x more plaque than manual brushing in hard-to-reach areas.

Designed for kids ages 5 and up.

Why You'll Love It

  • Easy for kids to brush more consistently
  • 87% of the time kids brush for the full dentist-recommended 2 minutes
  • Delivers a thorough clean without relying on brushing technique

What's Included

- 1 BrushBot™ toothbrush
- 1 Brush Head & Lip Rest (your choice of S, M, L, Ortho M, or Ortho L)
- 2 bottles of foaming toothpaste (Fluoride or Fluoride-Free)
- 1 charging base
- 1 Quick Start Guide & User Manual
- 1 sticker sheet
- Ortho Starter Kits also include: 1 bag of Ortho Floss Picks

Toothpaste Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

View full details

How it Works

Willo dental care products including a toothbrush and mouthwash bottles on a bathroom counter.
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How it Works

  • Automatic Two Minute Brush

    Willo brushes automatically for a full 2-minute cycle, with smart sensors and a visual app timer to help kids stay on track without the guesswork.

  • Purpose-Built Brush Heads

    Choose the Regular Brush Head for everyday brushing or the Ortho Brush Head to help clean around brackets and wires during orthodontic treatment.

  • Foaming Toothpaste Spreads Evenly

    Foaming toothpaste spreads evenly for a thorough clean with less waste. A light, bubbly texture helps make brushing easier for kids.

  • Customizable Settings

    Two speeds to customize the cleaning that works for your child.

  • Bonus Features in the App

    Timers and rewards help keep kids engaged, while simple progress tracking gives parents peace of mind without hovering.

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See the Plaque Left Behind

A plaque-disclosing solution highlights plaque in pink, revealing what a regular toothbrush can miss compared to Willo.

close up of pink plaque disclosing agent on teeth after brushing with regular toothbrush
Plaque left behind with manual toothbrush
close up of pink plaque disclosing agent after brushing with Willo
Plaque left behind with Willo

See @WilloCleans in real family routines

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Your top questions answered

For more in depth Q&As, review our FAQS

Overall rating: 4.6698112 / 5 from 212 reviews.

AI Generated Review Summary

The Willo BrushBot Kids Toothbrush Starter Kit is praised for its engaging design and effective brushing technology, making dental hygiene enjoyable for children aged 5–13. It is noted for its ability to clean teeth thoroughly and track brushing habits through an easy-to-use app.

Summary topics

  • Design Appeal: 7%
  • Kid-Friendliness: 9%
  • Brushing Effectiveness: 6%
  • App Usability: 9%

Review topics: [].

Review highlights

  • "My son doesn’t mind the mild mint flavor, and the foamy texture makes it fun for him to use." — MichelleRN
  • "I know her teeth are clean, and I love that our bedtime routine goes faster so we have more time to read together." — Katie T.
  • "This amazing brushbot by Willo has become a real life changer for the oral health in our little one daily routine ." — Medusalee

Reviews

Makes brushing fun

"We love the willo brush! We love how gentle it is, and that it does all the work. It leaves my boys teeth looking so clean and I feel confident that they complete their whole two minutes of brushing. We love the bubble gum tooth paste and that it’s a foamy bubbly consistency instead of gritty thick normal toothpaste. I love the fluoride and flouride free options. I appreciate this so much I made a little video to showcase it and I’ll post it to my social."

— Emily P. (5/5)

Game Changer for Kids Who Don’t Love Brushing

"My son actually looks forward to brushing his teeth now, which is something I never thought I’d say! The Willo BrushBot is so easy for him to use independently, and I love that it helps ensure he’s getting a thorough, consistent clean every time. It has made brushing feel much less like a daily struggle and more like a routine he enjoys. gifted by willo."

— Nicole (5/5)

Love it

"This product was gifted by Willo, and honestly, we love it! My son, who has special needs, now asks me to brush his teeth. Before, it was a two-person job and involved a lot of screaming. Now, don’t get me wrong he still gets overstimulated sometimes, but it’s nothing compared to how it used to be. We’re so grateful to have found something that has made such a big difference in our daily routine. ❤️"

— Karol (5/5)

My son(who's on the spectrum)has

"My son(who's on the spectrum)has always been resistant to brushing. It's resulted in him getting caps on teeth and some being taken out early due to "bottle rot". He now asks to brush his teeth and wants to do it alone. I'm in complete shock! I'm so grateful for this product!"

— Lindsey (5/5)

Fresh, Easy Brushing Teens Actually Love!

"The Willo Clean electric brush with mint toothpaste is amazing! It’s easy to use, gentle on teeth, and leaves the mouth feeling super fresh and clean. The mint toothpaste tastes great, and my teenager actually enjoys brushing her teeth as it doesn’t feel as a chore anymore. Such a great combo! Complimentary from Willo!"

— Maha (5/5)

Amazing and time saving

"Brushing my toddler's teeth just got easier. As a busy mom, this automatic teeth brushing device is a lifesaver. It saves me time and makes toothbrushing more fun for her. It is portable and not bulky, so you can take it with you. complimentary from willo"

— Beautybymercy (5/5)

Great toothbrush for kids

"gifted by willo we got this toothbrush gifted and my son loves it & it makes brushing so easy! The toothpaste also isn’t strong great for kids! complimentary from willo we will be using this every night and it cleans really well!"

— Alexia w. (5/5)

We love it!

"Gifted by Willo … My kids and I absolutely love Willo products, and this product is no different. From the moment we opened the package, we were impressed by the thoughtful design and the quality of the materials. Willo has always been a brand we can rely on for creating items that are both functional and fun, and this new product quickly became a favorite in our home. My kids were able to figure out how to use it almost instantly, and it’s intuitive enough that I don’t have to supervise constantly. I also love how easy it is to clean and maintain, which makes it convenient for parents. Overall, I highly recommend this Willo product to anyone looking for quality, creativity, and durability. It has quickly become a staple in our home, and we couldn’t be happier!"

— Elle (5/5)

I want to love it but mold

"I really want to love it, it seems to brush well but I didn’t realize it needs to be dried after each use and take the mouth piece off. It was completely full of mold. I cleaned it well but now mold keeps trying to come back on the bristles. Anyone getting one, they are good but take off the brush after every use and make sure you dry it."

— Jennifer W. (3/5)

I got it for my

"I got it for my son because he was really interested in trying this type of brush as it is heavily marketed on social media. The only problem is he has a severe gag reflex. So it’s not for those who have a gag reflex. However, it can be helpful for the elderly or people who do not have a reflex, and for those who have any sort of disability that can limit their brushing skills."

— Briana C. (3/5)

Q&A