By Dr. Christina Carter
For many children, brushing their teeth is a simple daily habit. But for kids with sensory sensitivities or special needs, it can be an overwhelming and distressing experience. At Willo, we understand these challenges and have designed a toothbrush that transforms oral care into a comfortable, stress-free experience—especially for children who struggle with traditional brushing methods.
The Challenges of Toothbrushing for Kids with Sensory Sensitivities
Children with sensory processing differences, including those with autism, ADHD, or other special needs, often experience heightened sensitivity to touch, taste, sound, and motion. This can make toothbrushing a difficult and frustrating task. Some common challenges include:
- Sensitivity to Texture and Pressure: The feeling of a toothbrush bristle scrubbing against the teeth and gums can be difficult for some children as they get easily overwhelmed by sensory input and may find brushing uncomfortable, even painful. Others actually seek and prefer the sensory input and feedback.
- Aversion to Strong Tastes: Minty or foamy toothpaste can be overwhelming and lead to gagging or refusal to brush.
- Motor Coordination Difficulties: Holding and maneuvering a toothbrush effectively may be challenging for children with fine motor skill difficulties
- Overstimulation from the Routine: The combined sensations of brushing, along with the requirement to maintain focus, can make the process exhausting.
- Resistance and oral defensiveness: When brushing is uncomfortable or unpredictable, kids may resist or avoid it altogether, leading to struggles for both children and parents.
How Willo Supports Kids with Sensory Sensitivities
Willo’s innovative, automated toothbrush removes the common barriers that make brushing difficult for children with sensory sensitivities. Here’s how:
- Gentle, Effective Cleaning: Willo’s advanced technology delivers a controlled, even clean, providing just the right amount of sensory feedback. Clinically proven to remove 7x more plaque than a manual toothbrush, it excels at reaching difficult areas for a more thorough clean.
- Comfort Without Overstimulation – The patented Willo® OptiClean™ brush head features 34,000 ultra-soft bristles angled at 30 degrees to gently sweep along the gumline—reducing discomfort often caused by traditional or power toothbrushes.
- Sensory-Friendly Toothpaste – Unlike traditional foamy toothpaste, Willo’s specially designed SLS-free liquid formula minimizes strong tastes and textures, making brushing more comfortable for kids with sensory sensitivities.
- Mess-Free, All-in-One Design – With a single button press, Willo dispenses the perfect amount of toothpaste while a built-in suction system removes excess liquid—eliminating mess and simplifying the routine.
- Effortless, Consistent Brushing – Willo takes the guesswork out of brushing by automating the process, ensuring a thorough and consistent clean every time—no manual movement required.
- Engaging & Rewarding Experience – The interactive Willo app provides both parent and kid-friendly views, tracks brushing progress, sends reminders, and rewards kids for developing healthy brushing habits.
Bringing Independence and Peace of Mind to All Families
Parents of kids with sensory sensitivities often face daily battles over toothbrushing. Willo makes oral care simpler, stress-free, and more effective—giving parents confidence that their child’s teeth are getting cleaned properly without the struggle.
By turning brushing into an easy, automated process, Willo empowers kids to develop an independent routine, making it easier for the whole family.
Want to See How Willo Can Help Your Child?
Join the many parents who have discovered a new way of brushing. Learn more about Willo and experience the difference for your family.
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Dr. Christina Carter is a highly accomplished pediatric dentist and orthodontist with dual certifications and expertise in treating patients of all ages, including those with special needs. She runs a private practice in Madison, New Jersey, and serves as an Assistant Professor at NYU College of Dentistry. A recognized leader in her field, Dr. Carter is a Board member for the NYU Oral Health Center for People with Disabilities and has been honored as a “Top Doctor” by New Jersey Magazine and a “Favorite Kid’s Doc” by New Jersey Family Magazine. She is also a sought-after lecturer on pediatric dentistry, orthodontics, and special needs care.
