Willo Does What Other Kids Toothbrushes Can't
It’s time to flip the script on what brushing your teeth means.
Most kids aren’t good at brushing their teeth and it’s not their fault (it’s not your fault either, parents). In fact, studies show that up to 80% of kids miss critical areas when brushing*, and 87% of parents overestimate their kids capabilities*.
Why? Because traditional toothbrushes—manual or electric—require kids to brush at the proper angle with the proper pressure for the right amount of time. It’s harder than it seems for kids. Trendier solutions including U-shaped auto brushing toothbrushes focus on getting the job done fast, not right. Your kid deserves a solution that works for their developmental needs and is more than a shortcut.
Willo is the only kids toothbrush on the market that delivers true automation and consistent results in an experience kids love. And removes 7X more plaque where kids miss*

Willo helps kids
- Brush effectively, every time
- Stick to a routine designed for their generation
- Build confidence in their independence and smile
For parents, Willo means peace of mind—truly clean teeth, smoother routines, and healthy habits that last
That’s why Willo is different. Be a part of the movement.