At Willo, we’re a team of moms, dads, dental professionals, tech nerds, and people who care deeply about the health and confidence of the next generation. We come from different backgrounds, but we’re united by one mission: to help kids build healthy habits they can feel proud of—starting with effectively brushing their teeth.

We know that raising healthy, happy kids isn’t always easy. Toothbrushing is one of those small daily battles that can add stress to already full days. So we asked: What if effective brushing didn’t have to be a battle at all? That question sparked the creation of Willo—a company driven by the belief that technology can be a force for good in everyday routines. We’re not afraid to use smart design, robotics, and kid-first thinking to make brushing easier, more effective, and, yes, even cool.

We’re not here to judge how kids brush. We’re here to make sure they do—effectively, consistently, and without a fight. Because what matters most isn’t the method—it’s the outcome: cleaner teeth, healthier habits, and kids who feel confident every time they brush. And when kids brush well, parents and dentists are happy too.

We’re building more than a toothbrush. We’re building a movement of families (and dental professionals) who feel empowered by technology, not overwhelmed by it. A future where healthy habits don’t feel like a chore. A future where success is accessible on every child’s terms.