Let’s raise a healthier generation, one smart brush at a time.
At Willo, we’re a team of moms, dads, dental professionals, tech nerds, and people who care deeply about the health and confidence of the next generation. We come from different backgrounds, but we’re united by one mission: to help kids build healthy habits they can feel proud of—starting with effectively brushing their teeth.
We know that raising healthy, happy kids isn’t always easy. Toothbrushing is one of those small daily battles that can add stress to already full days. So we asked: What if effective brushing didn’t have to be a battle at all? That question sparked the creation of Willo—a company driven by the belief that technology can be a force for good in everyday routines. We’re not afraid to use smart design, robotics, and kid-first thinking to make brushing easier, more effective, and, yes, even cool.
We’re not here to judge how kids brush. We’re here to make sure they do—effectively, consistently, and without a fight. Because what matters most isn’t the method—it’s the outcome: cleaner teeth, healthier habits, and kids who feel confident every time they brush. And when kids brush well, parents and dentists are happy too.
We’re building more than a toothbrush. We’re building a movement of families (and dental professionals) who feel empowered by technology, not overwhelmed by it. A future where healthy habits don’t feel like a chore. A future where success is accessible on every child’s terms.
Reviews that make us proud
Melissa
Sensory friendly + executive function support
My kids just used the Willo for the first time. They both have unique abilities (ADHD and ASD), which make dental care a battle. Flavor, noise, texture, and paying attention to how long they are brushing and getting all the teeth is just really a lot. I honestly wasn't sure how it would go but we just finished and O. MY. WORD. The app and the indicator on the machine kept my kids engaged. They liked the flavor and I felt so much peace knowing they FINALLY got a good brush. My kids enjoyed it and said they were SO glad we got it!
Tonya S.
Game Changer!
As a parent of a child with autism, getting her to brush her teeth used to be a struggle due to her sensory issues. The Willow has been a total GAME-CHANGER! My daughter now actually enjoys brushing her teeth and no longer complains! The design is perfect for her sensitive mouth. Plus it does an amazing job at cleaning her teeth thoroughly. I highly recommend it to any parent facing the same challenges!
Christy
Best tooth brush!!!
Could not recommend this tooth brush. Having a child with a profound autism, brushing teeth is a daily battle. Since we been using Willo the there not fits, no pain, and it’s quick and easy which I never did think I would say that. Again I can not recommend this toothbrush enough
Crystal
My son is autistic and loves this toothbrush
My son is autistic and loves this toothbrush. He's actually excited about brushing his teeth now.
Christin S
Incredible Find
My son is autistic and brushing his teeth has never been an enjoyable activity for either of us. The willo makes it fun for my son to brush his teeth and he loves the flavor of the bubblegum toothpaste. It cleans so well, I’m impressed! Now my daughter wants a willo too!
Jamie E
My son loves his Willo!
My son loves his willo! He has autism and some sensory issues so I was a little nervous about investing so much money in willo but he gets so excited to brush everyday!
Cortney G
Autistic Son
My son has autism and brushing His teeth has been a chore. Willow has completely changed that and I will be forever grateful, his teeth are even cleaner then trying to fight him to do it. Definitely ordering another one for my daughter now that has a bunch of cavities, and work done. It’s amazing and I used to work in dental and have seen and herded a ton on toothbrushes. I 10 out of 10 Recommended.
Kristen L
Amazing
My 13yo autistic son loves this brush. And his teeth have never been more healthy!! It makes brushing his teeth fun and no longer a chore. And we can rest knowing every tooth is being properly cleaned!
Yao W.
My kid loves it
I have an autistic boy who has severe sensory issue. Brushing teeth is always a fight for us. Willo has changed everything! He loves the taste of the toothpaste (please have the one with fluoride), strawberry is his favorite fruit. The brush head makes him gag at the beginning, but he adapts it better now. The brushing movement is gentle with a rhythm. Who had this brilliant idea! Kids LOVE the rhythm. This is the best choice for kids with special needs.
Michelle V.
This is a game changer
This is a game changer for my daughter who has autism. I was worried that she wouldn't like it,but she loves it and actually brushes her teeth 3x/day.
Beth S
Great for my Autstic Son!
My son is 22 and has Autism. We have struggled with him excerting enough pressure when brushing his teeth forever. This has been a lifesaver. He enjoys brushing his teeth now and love that there is a built in timer letting him know when to flip and get the bottoms.
Natasha
Incredible
We bought this for our 9 year old and our 18 year old autistic son. It is fantastic and works so wonderfully. It is so simply designed and so easy to use. The app is what sets it above the rest. . . knowing that my son is using it was the selling feature for me but having it in my hands and seeing how well made it is and how easy it is to use, clean, and set up. . . I am beyond pleased with this purchase and the price point!
Gabriella R
Our 8 yo neurodivergent son
Our 8 yo neurodivergent son absolutely LOVES this and we’re so proud of him getting into routine of WANTING to brush his teeth!
Carrie D.
No more nagging
Before purchasing Willo I was lucky to get my son to brush once a day without pushback, definitely never twice a day. He is high functioning on the Autism spectrum but has sensory issues and can't tolerate regular electric tooth brushes. The motion of the Willo AutoFlo is completely different and the mouth piece is a comfortable fit.
What makes it a win win for us is the app to keep track so I don't have to ask or remind him and the rewards we select that he can see which gives him a visual of the progress to his goal. Willo makes me more confident that when I invest in braces he will be able to take proper care of his teeth and tolerate brushing regularly.
Tina S.
My daughter has Sensory Issues
My daughter has Sensory Issues and she LOVES Willo. Her teeth are finally getting brushed without argument and she even does it on her own!
Katie
Best invention I’ve seen in a long time
This is hands down one of the best things I have ever seen in my nearly 40 years of life. My daughter has serious sensory issues and just had to have a dental procedure. She loves the Willo and WANTS to brush her teeth. I’m telling you, it’s a saving grace. Especially if you have children with sensory issues!! I have 4 younger kiddos and I hope to get one for all 4 of them, yes…. theyre that good!!!!
Laura
No more brushing battles
This device is wonderful. Our guy is sensory sensitive and toothpaste in general doesn't work for him. We tried Willo and it has been smooth sailing since the first brush. I couldn't believe how easy and well it worked.
Dani
Game changer for neurodivergent kiddos!!
My son has autism and ADHD and getting him to brush his teeth regularly is a challenge. Before Willo, I had to either sit near the door and listen to see if he was actually brushing or literally had to help him do it. With Willo I don't have to do any of that. Unlike other automated toothbrushes, Willo has bristles that clean the front, back, and bottom of teeth. And, the best part, he loves doing it!!! We are definitely a Willo household now. Can't recommend this enough!!
Shawnta J.
Sensory Seekers look no Further
One word: AMAZING! My son has ASD and ADHD, and getting him to brush was a real hassle. I would always have to go back over to be sure he got all his teeth. With Willo, he's able to do it all on his own and loves his new found independence. Thank you Willo!
Katie W.
The best!!
I have 2 kiddos with asd and sensory issues. Brushing teeth was a NIGHTMARE. This has made it so much easier and they WANT to brush!! They're asking to brush!! If that's not success I dont know what it! We'll be recommending to everyone we know with children.
Beth S.
Great for my Autistic Son!
My son is 22 and has Autism. We have struggled with him excerting enough pressure when brushing his teeth forever. This has been a lifesaver. He enjoys brushing his teeth now and love that there is a built in timer letting him know when to flip and get the bottoms.
Sarah M
We love it
We love this product so much my daughter willow has autism and tooth brushing is especially hard but using the willo has made tooth brushing fun again and my daughter no longer fights me to brush she does it all on her own and enjoys it whoever invented this product thank you!
Julia O.
Amazing for neurodivergent kiddos!
I have 2 ADHD boys, one of which has dexterity issues. I spoke with our dentist, and he okay'd giving these a try for both boys! They're amazing! I don't have to brush both of their teeth, and I don't have to remind them 100x! They love doing it now, I can double check they did, and I know they're getting a great brushing!
Amanda F.
My son is 13 & isn't a small kid
My son is 13 & isn't a small kid. He looks like a grown man! My first worry was that the brush head wouldn't be big enough because he's more adult size, I'm so glad I tried it anyway because it does fit him. My second concern was that he would hate it due to sensory sensitivity & plus just change in general doesn't go over well. I was shocked when he used it the first time!! SHOCKED!! He didn't fuss or refuse. He's able to brush independently without my coaching him & his teeth have never looked cleaner. Seriously impressed with the Willow. If you're hesitating, just do it. I don't think you'll regret it.
James J.
My 8 year old has Autism
My 8 year old has
Autism, and he loves Willo! HIGHLY RECOMMEND
Justin
Just received so far so good
My autistic son doesn't like brushing his teeth at all this to him doesn't seem like brushing so he is happy so use his willo for a full 2 minutes without complaining.
Learn About Us
Did you know that the name "Willo" is inspired by nature? Thousands of years ago, people used the branches of the willow tree as natural toothbrushes. By chewing the ends of the branches, they created frayed bristles that were effective for cleaning teeth. Willow twigs were not only gentle but also naturally antibacterial, making them a popular choice in early oral care. Learn more about oral health on our blog.
The Willo Blog - Where Smarter Smiles Begin
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by Suchi Deshpande Oral care always took a back seat for me. Between getting myself ready, getting two kids out the door, and managing two excited dogs, toothbrushing was the last thing on my mind....
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