📅 September 9, 2025
⏰ 6–7 PM EST
🎙️Lisa Copeland, RDH, CSP, CVP

In today’s evolving dental landscape, communication is more
than just a soft skill, it’s a strategic asset. Miscommunication can lead to
stress, turnover, disengagement, and a decline in patient satisfaction and
production. This course introduces a transformative, people-centric approach to
practice communication, helping dental teams build trust, loyalty, and
alignment.

Attendees will learn how to:

• Foster engagement
• Improve retention
• Strengthen practice culture

As a dental professional, you can demonstrate brushing technique to kids, but once they leave your office can you be sure they follow your advice?

• Are they using the right technique?
• Are they brushing for 2 minutes?
• Are they brushing the hard-to-reach areas?

Join Pediatric Dentist and Orthodontist, Dr. Christina Carter as she explores how innovation and technology can bridge the gap between in-office guidance and at-home habits – helping kids build better brushing routines

Sensory sensitivities affect up to 15% of children in the US, and can involve strong reactions to sounds, tastes, textures and brightness. This can make them less willing to brush their teeth regularly, and potentially affect their oral health.

Join Dr. Christina Carter, a dual-certified pediatric dentist and orthodontist as she discusses:

• The challenges children with sensory sensitivities and their families face when it comes to delivering oral care
• How to make dental care routines easier for neurodivergent children
• The ways that Willo can help provide gentle and effective cleaning without overstimulation

Join Dr. Joel Berg, Chief Dental Officer at Willo as he interviews Lisa Copeland, RDH, CSP, CVP, a renowned authority in dental team communication. They will be discussing:

• Why toothbrushing can be such a source of stress for children with special needs, and their families
• The physical, sensory and emotional challenges children with special needs may face
• How dental professionals can support their young patients to make toothbrushing easier and less distressing
• How the Willo AutoFlo+ automated toothbrush can make toothbrushing easier, more consistent and more effective for children with special needs

Join Lisa Copeland, RDH, CSP, CVP, a communication strategist and dental industry expert—for a practical session on how to successfully advocate for the tools and training your practice needs.

In this session, Lisa will explore:

• Why it can be so difficult to gain approval for new products and training
• How to build a compelling business case that aligns with both patient care and practice goals
• Easy-to-use templates for crafting clear, persuasive proposals
• Ways to navigate internal approval processes with more confidence and less stress
  
  Designed to empower dental professionals to secure the resources they need to elevate patient care and team performance.

Join Dr. Joel Berg, Chief Dental Officer at Willo, as he interviews Lisa Copeland, RDH, CSP, CVP, a renowned expert in dental team communication. This insightful conversation explores how dental professionals can better support children with special needs in their daily oral care routines.

Together with expert contributions from Dr. Haugseth, the webinar will cover:

Why toothbrushing can be a source of stress for children with special needs and their families

The physical, sensory, and emotional challenges these children may face

Strategies for dental professionals to reduce distress and promote effective brushing habits

How the Willo AutoFlo+ automated toothbrush can help make toothbrushing easier, more consistent, and more effective

An introduction to the Willo Dental Professionals Program, which provides tools, resources, and support to help practices bring this innovation to families who need it most

This discussion is ideal for dental teams looking to enhance care for neurodiverse and special needs patients through empathy, innovation, and evidence-based approaches.

Join Lisa Copeland, RDH, CSP, CVP and Katya Kletter, Brand Director at Willo, in this conversation on how dental professionals can support families in maintaining healthy oral care habits during the busy back-to-school season. Drawing on her expertise and perspective as both a clinician and a parent, Lisa explores the real-world challenges families face when routines become hectic—and how dental teams can provide meaningful guidance to keep children on track.

This session will cover:

• Why oral care routines often slip during times of transition
  
• The impact of disrupted habits on children’s long-term oral health
  
• Practical communication strategies to help parents and children stay consistent
  
• How innovations like the Willo automated toothbrush can simplify brushing and improve outcomes
  

Ideal for dental teams looking to empower families with sustainable routines, this webinar blends empathy, practical advice, and innovative solutions to make back-to-school a season of healthy smiles.