Solve the problems you see everyday

Willo is designed for kids, validated by dentists, and proven to improve brushing outcomes.

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Redefining How Kids Brush Their Teeth

The first of its kind in oral care, Willo delivers consistent, effective home care. Our automatic toothbrush makes brushing simple and consistent so kids get it right.

  • Superior Performance

  • Child holding a Willo kids toothbrush in a bathroo

    Simple, Technique-Free Brushing

  • Wello kids toothbrush with a berry splash bottle on a tiled bathroom counter

    All-in-one Brushing System

  • Healthy habits for life

  • Enhanced Compliance Through Smart Technology

  • Toothpaste flavors kids love

The Willo Difference

Dental caries remain the most common chronic disease of childhood—yet they’re preventable with early, consistent care. In practice, you see the barriers: poor technique, behavioral resistance, and inconsistent routines at home.

Willo helps address these challenges. Purpose-built for pediatric patients, it’s automatic brushing that standardizes technique, ensures consistency, and supports habit formation—leading to cleaner teeth, healthier outcomes, and greater confidence for families and providers alike.

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Join the Movement

Be part of a community of dental professionals empowering kids to brush effectively, consistently, and confidently—while shaping the future of oral health.

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Learn, Explore, and Stay Current

  • Continuing Education

    Earn continuing education credits while exploring how Willo supports effective, stress-free oral care for children, so you can confidently recommend.

    Register for CE Credit 

  • Clinical & Case Studies

    Explore clinical studies and real-world cases demonstrating how Willo helps kids brush more effectively, so you can recommend solutions with confidence.

    Read Studies 

  • Articles & Webinars

    Access articles, webinars, and expert guidance that help you stay ahead, share best practices, and support kids in building healthy brushing habits

    Access Thought Leadership 
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What the dental experts say

  • Tina Saw, DDS

    "Willo takes the stress out of brushing. As a parent of a neurodivergent child, it's a relief knowing their teeth are being cleaned thoroughly—without the daily struggle."

  • Hazar Jaber, DDS MBA

    "The Willo toothbrush is simple, user-friendly, and takes all the guesswork out of brushing—no confusion about how much toothpaste to use or when to spit. It’s easy to handle and truly a great product."

  • Lisa Copeland, RDH, CSP, CVP

    "Easier, gentler, and more effective—for both the child and the adult supporting them."

  • Dr. Joel Berg, DDS, MS - Chief Dental Officer

    "Willo brushes better than a child could ever do on their own"

  • Dr. Christina Carter, Pediatric Dentist and Orthodontist

    "Willo is the perfect toothbrush for children"

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