What "Up to 7x More Plaque Removal" Really Means For Your Child's Teeth
Parents are hearing more claims about kids toothbrushes than ever, and it can be hard to tell what really matters. One question we hear often is:
"What does 7x more plaque removal actually mean for my child?"
It sounds impressive, but you deserve a clear, simple explanation. Below, we walk through what the number comes from, how the study was done, and why it matters for your family, especially if your child rushes through brushing, struggles with sensory overload, or has a hard time keeping a consistent routine.
Clinically Proven To Remove More Plaque
A rigorous clinical study tested Willo against a top-rated manual toothbrush approved by the American Dental Association. The results were clear: kids aged 5 to 13 who used Willo had significantly less plaque after just one brushing session.
On average, Willo removed 60% of plaque, compared to only 20–25% with a manual brush. It was especially effective in hard-to-reach spots, like the back of the mouth, removing up to 7 times more plaque than the manual toothbrush.
Why it matters?
Less plaque means cleaner teeth, less buildup, and healthier smiles for your kids every time they brush.
So What Does "Up To 7x More Plaque" Actually Mean?
When you see "up to 7x more plaque removal," it is not a random marketing phrase. It is describing how much more plaque Willo removed in certain areas compared to a manual toothbrush during the clinical study.
- The number comes from real data. In the study, researchers measured plaque levels before and after brushing.
- Willo users removed around 60% of plaque on average.
- Manual brush users removed around 20–25% of plaque.
- In some harder to reach areas, like the back teeth, Willo removed up to 7 times more plaque than the manual brush.
In simple terms, kids using Willo got a much more complete clean, especially in the places they struggle to reach on their own.
How Do We Deliver These Results?
Willo was developed alongside pediatric dentists to mimic the dentist-recommended brushing technique using short back-and-forth strokes to remove plaque from the teeth and along the gumline. Our patented design ensures a consistent, effective clean. And our kid-first design ensures kids want to stick with the routine.
With manual brushing, the quality of the clean depends on how your child feels that day. Are they tired, distracted, or rushing to get back to what they were doing? That usually means less plaque removed and more areas missed, especially along the gumline and at the back of the mouth.
With Willo, the brushing motion and timing are built into the system. Kids do not have to remember small circles or keep track of how long they have been brushing. This helps the brushing session stay consistent from day to day, which is a big reason the study saw such a strong difference in plaque removal.
Common Parent Questions About 7x More Plaque Removal
"Does 7x more plaque mean my child will never get cavities?"
No toothbrush can promise that your child will never get a cavity. What Willo can do is help remove more plaque during each brushing session, especially in harder to reach places. Less plaque means less buildup and a lower risk of problems when combined with regular dental visits and healthy habits.
"Is it realistic for my child?"
Many kids rush through brushing or avoid it altogether. The clinical study included kids ages 5 to 13 with real life brushing behaviors. The results came from what happened after just one brushing session, not a perfect or ideal scenario. That is an encouraging sign that these results are achievable in everyday family routines.
"Why is the back of the mouth such a big deal?"
Back teeth are some of the hardest areas for kids to brush well. They are harder to see and reach, and kids often miss them when they are brushing on their own. The fact that Willo removed up to 7x more plaque in those areas is important, because plaque left on back teeth can quickly turn into buildup and dental issues.
"Is it safe for kids?"
Willo was developed with pediatric dentists and designed specifically for kids. The brushing motion uses short, dentist-recommended strokes that target both teeth and the gumline. The goal is an effective clean that is gentle enough for daily use.
Why This Matters For Neurodivergent Kids And Kids Who Struggle With Brushing
If your child is neurodivergent, has sensory sensitivities, or simply finds brushing overwhelming, you probably know how hard it can be to get a full two-minute brush with good technique. That is where a system like Willo can help.
- Less pressure on you to coach every movement.
- Clear, predictable routine that is easier to follow.
- More thorough cleaning in the areas that are normally missed.
When the brushing technique is built into the system, kids can focus more on following the routine and less on trying to remember every step. Over time, that can mean better checkups and fewer daily battles around toothbrushing.
The Bottom Line For Families
"Up to 7x more plaque removal" means that, in a clinical study, Willo removed much more plaque than a top-rated manual kids toothbrush, especially in the hard to reach areas of your child's mouth.
It does not mean perfection, and it does not replace regular dental visits. It does give your child a strong advantage every time they brush, with cleaner teeth, less buildup, and support for healthier smiles over time.
If you are a parent wondering if the claim is real, the short answer is yes. It comes from measured results in a clinical setting. The longer answer is that it is one important piece of a bigger picture: making brushing easier, more consistent, and more effective for your child every single day.
