You're not doing anything wrong. For many families, brushing can mean sensory discomfort, resistance or constant reminders. Willo reduces that friction.


Here’s how Willo is designed to help:

  • A smiling young boy showing his teeth while holding a white and blue Willo automated mouthpiece toothbrush. Bright modern bathroom or clinical cabinetry with gold knobs is visible in the blurred background.

    Less sensory overwhelm

    A consistent, gentle motion without loud buzzing or sudden changes

  • Neurodivergent boy brushing his teeth with Willo Autoflo toothbrush

    Less pressure to get it right

    Brushing is harder than it seems. Willo takes technique out of the equation.

  • A young boy with blonde hair in a white shirt brushing his teeth using the Willo automated toothbrush device with the mouthpiece inserted. The main docking base station and rinsing cup are visible on the bathroom counter next to him.

    More consistent routines

    A clear, repeatable process helps brushing happen more reliably

What makes brushing with Willo easier

Path icon with a start point, endpoint, and flag on a white background

Automatic from start to finish

Applies toothpaste, brushes, and rinses - no need to spit

A circular line-art diagram mapping five sensory icons—hearing, taste, touch, smell, and sight—around a central gear to illustrate sensory-friendly product engineering.

Sensory-Friendly Toothpaste

Dye-free liquid formula minimizes strong tastes and textures

A minimalist line-art icon of a calm, smiling face with closed eyes, representing sensory comfort and a stress-free pediatric routine.

Comfort Without Overstimulation

Gentle, rhythmic motion without vibrations or buzzing.

A minimalist line-art icon of a confident figure with hands on hips, symbolizing independent pediatric brushing success and pride in self-care routines.

Motivating App

The Willo app tracks brushing so parents can do less checking in.

Reviews from the Willo Community

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

I have 2 kiddos with asd and sensory issues. Brushing teeth was a NIGHTMARE. This has made it so much easier and they WANT to brush!! They're asking to brush!! If that's not success I dont know what it! We'll be recommending to everyone we know with children.

A minimalist bright blue circular check badge icon with a white checkmark.

Katie W.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

No more brushing battles

This device is wonderful. Our guy is sensory sensitive and toothpaste in general doesn't work for him. We tried Willo and it has been smooth sailing since the first brush. I couldn't believe how easy and well it worked.

A minimalist bright blue circular check badge icon with a white checkmark.

Laura

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My son loves his Willo!

My son loves his willo! He has autism and some sensory issues so I was a little nervous about investing so much money in willo but he gets so excited to brush everyday!
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Jamie E.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Sensory friendly + executive function support

My kids just used the Willo for the first time. They both have unique abilities (ADHD and ASD), which make dental care a battle. Flavor, noise, texture, and paying attention to how long they are brushing and getting all the teeth is just really a lot. I honestly wasn't sure how it would go but we just finished and O. MY. WORD. The app and the indicator on the machine kept my kids engaged. They liked the flavor and I felt so much peace knowing they FINALLY got a good brush. My kids enjoyed it and said they were SO glad we got it!

A minimalist bright blue circular check badge icon with a white checkmark.

Melissa

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My kid loves it

I have an autistic boy who has severe sensory issue. Brushing teeth is always a fight for us. Willo has changed everything! He loves the taste of the toothpaste (please have the one with fluoride), strawberry is his favorite fruit. The brush head makes him gag at the beginning, but he adapts it better now. The brushing movement is gentle with a rhythm. Who had this brilliant idea! Kids LOVE the rhythm. This is the best choice for kids with special needs.

A minimalist bright blue circular check badge icon with a white checkmark.

Yao W.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Our 8 yo neurodivergent son absolutely LOVES this and we’re so proud of him getting into routine of WANTING to brush his teeth!

A minimalist bright blue circular check badge icon with a white checkmark.

Gabrielle R.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My daughter has Sensory Issues and she LOVES Willo. Her teeth are finally getting brushed without argument and she even does it on her own!

A minimalist bright blue circular check badge icon with a white checkmark.

Tina S.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Sensory Seekers look no Further

One word: AMAZING! My son has ASD and ADHD, and getting him to brush was a real hassle. I would always have to go back over to be sure he got all his teeth. With Willo, he's able to do it all on his own and loves his new found independence. Thank you Willo!

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Shawnta

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How to decide if Willo is right for your child

Will this actually work for my child?

Willo is designed to support kids who struggle with brushing, whether that’s resistance, inconsistency, or difficulty managing technique. Many families find it works best for kids who benefit from a more predictable, supported routine.

What if it doesn’t work for us?

You can try Willo risk-free for 30 days to see if it’s the right fit for your family.

How does Willo support my child's sensory needs?

For kids who struggle with vibration or noise, Willo’s consistent, rhythmic motion can feel more manageable.

For kids who are sensitive to texture, the liquid toothpaste is often easier to tolerate and has a lighter taste than traditional toothpaste.

What if my child doesn’t take to it right away?

Some kids are comfortable right away, while others need a little time. Starting gradually or letting them explore it first can help.