White and blue dental device with a smiley face on a white background
A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
gif showing side to side movement of willo kids toothbrush
Woman in dental uniform holding an electric toothbrush with clinical plaque removal claims.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
Mom unboxing Willo Brushbot kids toothbrush
Comparison chart between AutoFlo+ and BrushBot with green checkmarks indicating features.
  • White and blue dental device with a smiley face on a white background
  • A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
  • gif showing side to side movement of willo kids toothbrush
  • Woman in dental uniform holding an electric toothbrush with clinical plaque removal claims.
  • Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
  • Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
  • Blue and white toothbrush with features listed on a light blue background
  • Smartphone displaying the Willo App interface with a child's brushing schedule.
  • Mom unboxing Willo Brushbot kids toothbrush
  • Comparison chart between AutoFlo+ and BrushBot with green checkmarks indicating features.

Willo® BrushBot™ Kids Toothbrush Starter Kit

Willo® BrushBot™ Kids Toothbrush Starter Kit

An automatic toothbrush that delivers a complete clean, even when kids rush, miss spots, or don’t feel like brushing

$129.00
$129.00 $149.00
save $20.00 Sold out
Shipping calculated at checkout.

End of School Year Savings

$20 OFF Ends 6/15
30 Day Money Back Guarantee 30 Day Money Back Guarantee
Free & Easy Returns Free & Easy Returns
Free Shipping on $50 Free Shipping on $50

Description

BrushBot™ makes daily brushing easier for kids by delivering a complete clean without relying on brushing technique. So parents can have peace of mind their kids are brushing well.

Clinically proven to remove up to 7x more plaque than manual brushing in hard-to-reach areas.

Designed for kids ages 5 and up.

Why You'll Love It

  • Easy for kids to brush more consistently
  • 87% of the time kids brush for the full dentist-recommended 2 minutes
  • Delivers a thorough clean without relying on brushing technique

Toothpaste Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

View full details

How it Works

Willo dental care products including a toothbrush and mouthwash bottles on a bathroom counter.
1 2 3 4 5

How it Works

  • Automatic Two Minute Brush

    Willo brushes automatically for a full 2-minute cycle, with smart sensors and a visual app timer to help kids stay on track without the guesswork.

  • OptiClean™ Brush Head

    Extra-soft, angled bristles gently sweep side-to-side to clean around each tooth and along the gum line without requiring brushing technique.

  • Foaming Toothpaste Spreads Evenly

    Foaming toothpaste spreads evenly for a thorough clean with less waste. A light, bubbly texture helps make brushing easier for kids.

  • Customizable Settings

    Two speeds to customize the cleaning that works for your child.

  • Bonus Features in the App

    Timers and rewards help keep kids engaged, while simple progress tracking gives parents peace of mind without hovering.

  • 1
  • 2
  • 3
  • 4
  • 5

See the Plaque Left Behind

A plaque-disclosing solution highlights plaque in pink, revealing what a regular toothbrush can miss compared to Willo.

close up of pink plaque disclosing agent on teeth after brushing with regular toothbrush
Plaque left behind with manual toothbrush
close up of pink plaque disclosing agent after brushing with Willo
Plaque left behind with Willo

See @WilloCleans in real family routines

@helpthemommas

@ts89_fitness

@sillygirllmom

@hippiesandcowboysbtq

@wildcat.wtx

@jordynn.nicholson

@therealmindyc

@samnugget

@rrrgoods

@modern.momtreprenaur

@gorleysjustwannahavefun

@kristenshobert

@kacirdh1

@badkitty0427

@tinklesherpants

@homeproofed

@mistilenoir16

@brittneyfarrell_

@eraofadventures

@kelly.toto4

@stacy_weismanrdh

@dawnkeballs13

Your top questions answered

For more in depth Q&As, review our FAQS

Overall rating: 4.6789474 / 5 from 190 reviews.

AI Generated Review Summary

The Willo BrushBot Kids Toothbrush Starter Kit is praised for its engaging design and effective brushing technology, making dental hygiene enjoyable for children aged 5–13. It is noted for its ability to clean teeth thoroughly and track brushing habits through an easy-to-use app.

Summary topics

  • Design Appeal: 7%
  • Kid-Friendliness: 9%
  • Brushing Effectiveness: 6%
  • App Usability: 9%

Review topics: [].

Review highlights

  • "My son doesn’t mind the mild mint flavor, and the foamy texture makes it fun for him to use." — MichelleRN
  • "I know her teeth are clean, and I love that our bedtime routine goes faster so we have more time to read together." — Katie T.
  • "This amazing brushbot by Willo has become a real life changer for the oral health in our little one daily routine ." — Medusalee

Reviews

Fresh, Easy Brushing Teens Actually Love!

"The Willo Clean electric brush with mint toothpaste is amazing! It’s easy to use, gentle on teeth, and leaves the mouth feeling super fresh and clean. The mint toothpaste tastes great, and my teenager actually enjoys brushing her teeth as it doesn’t feel as a chore anymore. Such a great combo! Complimentary from Willo!"

— Maha (5/5)

My son with profound autism

"My son with profound autism and massive sensory concerns , is willing to use the brush bot and we are working on having him hold it and use it for longer periods of time. He seems to tolerate it well and his teeth are definitely cleaner!"

— Brianne J. (5/5)

Love it

"The Willo AutoFlo+ Toothbrush has completely changed our bedtime routine. My daughter absolutely loved it . she had so much fun brushing her teeth, which is something I never thought I’d say. What used to be a struggle is now something she actually looks forward to. Bedtime has become so much easier, smoother, and honestly more enjoyable for both of us. If you’re a mom, you know how big of a win that is. Highly recommend! #giftedbywillo"

— Julia S. (5/5)

Love this brush it helped

"Love this brush it helped my non verbal son who is on the spectrum. I used to fight him to brush his teeth now he does it with a smile in his face & I know his getting a good clean"

— Karol J. (5/5)

Game changing

"Gifted by willo. We’ve been using the Willo toothbrush for kids and it’s been a game changer. It makes brushing quick, easy, and actually fun—no more struggles to get all surfaces clean. I love that it’s designed to reach every tooth evenly, and my kids enjoy using it without complaints. Definitely a great option for busy families who want better brushing habits!"

— Fatima (5/5)

Our new fun time

"My twins were very hesitant about brushing before Willo now it’s our new fun time the boys rush every morning and night to use their Willo. I’m so happy for a convenient and fun way to influence brushing habits. The customer service team is amazing. I received a call back immediately with a quick resolution to my problem. I am very happy to be a part of the Willo family. Thank you for a great product."

— Carla (5/5)

My daughter loves brushing teeth now

"gifted by willo I got the Willo BrushBot for my daughter, and it honestly made such a difference in our routine. It’s super easy for her to use—she just places it in her mouth and it does all the brushing for her, so I don’t have to worry if she’s doing it right. I love that it gives a full, even clean every time and even follows the dentist-recommended 2-minute cycle. It’s also really gentle and kid-friendly, which makes brushing way less of a struggle. Plus, it reaches those hard-to-get spots and is actually proven to remove way more plaque than a regular toothbrush, which gives me peace of mind as a mom. Overall, it turned brushing from something I had to remind her about into something she can do on her own—and actually enjoys."

— Gulnaz (5/5)

Great creative idea and design

"Great creative idea and design with excellent instant results for the user. It's quick, effective, motivating to use, and tracked well for consistency and history or use. My teeth never felt cleaner as it has the perfect toothpaste with very refreshing taste which leaves one feeling much improved in the smile department! Thank you Willo for the incredible development of such a great tool to assist with hygiene."

— Sandra A. (5/5)

The best toothbrush for kids!

"This toothbrush has made brushing my 8-year-old’s teeth so much easier! We’ve tried so many in the past, but they were either too harsh or not the right size. I love that Willo designs their brushes by age it really makes a difference as your child grows. She absolutely loves her new toothbrush, and I love how easy and fun it’s made brushing time for her. Thank you Willo!"

— Josie M. (5/5)

Parenting win

"I'm a mom of four and it has always been a struggle to get my kids to brush their teeth. This toothbrush that was gifted by Willo has been a total game changer. Instead of begging my kids to brush their teeth daily they're begging me to let them brush it more than twice."

— Michelle (5/5)

Q&A