A smiling young boy with dental braces holding a light blue, U-shaped automated smart toothbrush in a bathroom setting.

The Biggest Risk to Orthodontic Treatment Happens Between Visits

Orthodontic treatment is highly controlled in-office, but patient oral hygiene is not.

Once fixed appliances are placed, brushing becomes more complex, more technique-dependent, and harder to perform consistently. As a result, even compliant patients often struggle to maintain effective plaque control throughout treatment.

This introduces avoidable risks that can impact treatment quality, efficiency, and patient satisfaction.

  • Over 60% of patients struggle with home-hygiene, leading to repetitive OHI and chairside coaching that stalls your workflow.
  • Nearly 50% of patients finish treatment with White Spot Lesions (WSL).
  • Orthodontists rank plaque control as the #1 highest-impact challenge to achieving predictable clinical outcomes.

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Willo: Simplifying consistent, effective brushing for Ortho patients

Willo helps remove the technical challenge of brushing around brackets and wires with its simple, technique-free brushing motion. By automating the Modified Bass Technique, we ensure that every patient, regardless of their dexterity, gains a professional-grade clean around every tooth from bracket to gingival margin.

  • Targeted Performance

    Delivers greater plaque removal from the bracket-to-gingival margin compared to manual brushing.

  • Orthodontist-Driven Design

    Developed in collaboration with orthodontists to wrap around orthodontic hardware and reach the hard-to-clean posterior regions.

  • Verified Compliance

    87% of Willo brushings are for the full, dentist-recommended 2 minutes, with real-time tracking available for parents.

  • Practice Integration

    Designed to fit seamlessly into your patient workflows..  Willo delivers results and helps to lessen time spent on OHI and lessens the risk of WSL.

Developed with Orthodontists

Developed with orthodontists, Willo Ortho is designed to improve hygiene and compliance during treatment, delivering consistent cleaning around brackets and along the gingival margin in one simple motion. A fourth row of angled bristles spans canine-to-canine for enhanced coverage, while a unique bracket slot along the labial arch allows the brush to adapt around orthodontic hardware for a more effective clean.

Macro view of upper teeth with braces, showing pink plaque disclosing solution highlighting biofilm accumulation along the gumline.
Before
Close-up macro view of upper teeth with orthodontic ceramic brackets, a silver archwire, and a red elastic power chain band.
After
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  • Clinical

    • More consistent plaque removal, even around brackets
    • Helps reduce risk of white spot lesions during treatment
  • Operational

    • Less time spent on Oral Health Instruction

    • Seamlessly integrates into existing patient workflows
  • Practice Building

    • A differentiated patient experience
    • Higher satisfaction from parents and patients

Integration Options for Every Practice

Light blue rounded square icon featuring a line art QR code and a smartphone screen, representing mobile app pairing or digital scanning setup.

Option 1: Recommend Willo to Your Patients

  • Provide patients with a simple QR code to purchase
  • Patients receive an exclusive discount
  • Your practice earns revenue through referral
  • No carrying costs, inventory stocking, or tax collection

Learn about our Ambassador Program →

Light blue rounded icon showing a line art doctor with a tooth emblem talking to a patient, representing a professional dental consultation or expert oral care guidance.

Option 2: Build Willo Into Your Treatment Protocol

  • Include Willo in your new patient acquisition or starts
  • Access bulk pricing for your practice
  • Establish consistent hygiene habits from day one

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What the Experts Say

"Willo's brush head design and performance delivers consistent cleaning... A seamless ortho protocol addition that improves patient outcomes."

- Dr. Andrew Serrano, DMD