Reduce the Biggest Variable in Orthodontic Treatment

Eliminate Technique Dependency in Patient Hygiene

Home hygiene is the most uncontrolled variable in orthodontic care. Willo is the first technique-free,  automatic brushing system designed specifically for orthodontic patients to improve compliance and reduce the risk of white spot lesions.

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Close-up of a person's teeth and gums, showing white spot lesions after braces removed

The Biggest Risk to Orthodontic Treatment Happens Between Visits

Orthodontic treatment is highly controlled in-office, but patient oral hygiene is not.

Once fixed appliances are placed, brushing becomes more complex, more technique-dependent, and harder to perform consistently. As a result, even compliant patients often struggle to maintain effective plaque control throughout treatment.

This introduces avoidable risks that can impact treatment quality, efficiency, and patient satisfaction.

  • Over 60% of patients struggle with home-hygiene, leading to repetitive OHI and chairside coaching that stalls your workflow.
  • Nearly 50% of patients finish treatment with White Spot Lesions (WSL).
  • Orthodontists rank plaque control as the #1 highest-impact challenge to achieving predictable clinical outcomes.

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Meet the Willo Ortho Brush Head

Designed specifically for fixed orthodontic appliances to deliver consistent, technique-free home care.

The Willo Ortho Brush Head helps remove the technical challenge of brushing around brackets and wires with a brush head engineered specifically for orthodontic appliances. Developed in collaboration with orthodontic professionals, it delivers a consistent cleaning motion around brackets and along the gingival margin, helping to reduce dependence on patient brushing technique.

  • Designed for Fixed Appliances

    Purpose-built for brackets and wires with a unique brush head geometry engineered specifically for orthodontic patients.

  • Technique-Free Cleaning

    The brush head hugs brackets to clean above, below, and around orthodontic hardware while simultaneously reaching the gumline, all in one brushing motion.

  • Verified Compliance

    87% of Willo brushing sessions reach the full dentist-recommended two minutes, helping create more consistent home care between visits.

  • Developed with Orthodontists

    Designed in collaboration with orthodontic professionals to address the unique hygiene challenges created by fixed appliances.

Purpose-Built for Orthodontic Patients

Rather than adapting a traditional brush head for braces, Willo Ortho was engineered specifically for fixed appliances.

purple arrow pointing to bristles angled around brackets for ortho brush head

Built for Brackets

Unique bracket slot allows the brush to adapt around orthodontic hardware.

purple arrow pointing to extra row of bristles on ortho brush head

Above, Below, and Around

Reaches above, below, and around brackets while maintaining contact with the gingival margin.

purple arrow pointing to bristles angled around brackets for ortho brush head

Built for Brackets

Unique bracket slot allows the brush to adapt around orthodontic hardware.

purple arrow pointing to extra row of bristles on ortho brush head

Above, Below, and Around

Reaches above, below, and around brackets while maintaining contact with the gingival margin.

purple arrow pointing to extra row of bristles on ortho brush head

Fourth Row of Bristles

 Fourth row of angled bristles spans canine-to-canine for enhanced cleaning around anterior brackets.

purple arrow pointing to bristles angled around brackets for ortho brush head

Posterior Reach

Extends effective cleaning into posterior regions that are often difficult to reach with manual brushing.

Macro close-up diagram of a white U-shaped toothbrush head highlighting two key bristle design features: "Angled bristles cut specifically to reach around brackets and wires" pointing to white side bristles, and "Extra row of bristles to reach around brackets and along the gumline" pointing to top outer bristles.
purple arrow pointing to extra row of bristles on ortho brush head

Fourth Row of Bristles

 Fourth row of angled bristles spans canine-to-canine for enhanced cleaning around anterior brackets.

purple arrow pointing to bristles angled around brackets for ortho brush head

Posterior Reach

Extends effective cleaning into posterior regions that are often difficult to reach with manual brushing.

Performance You Can Measure

Macro view of upper teeth with braces, showing pink plaque disclosing solution highlighting biofilm accumulation along the gumline.
Before
Close-up macro view of upper teeth with orthodontic ceramic brackets, a silver archwire, and a red elastic power chain band.
After
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Better outcomes for patients. Less effort for your team.

  • Clinical

    • More consistent plaque removal, even around brackets
    • Helps reduce risk of white spot lesions during treatment

  • Operational

    • Less time spent on Oral Health Instruction

    • Seamlessly integrates into existing patient workflows

  • Practice Building

    • A differentiated patient experience
    • Higher satisfaction from parents and patients

Integration Options for Every Practice

Light blue rounded square icon featuring a line art QR code and a smartphone screen, representing mobile app pairing or digital scanning setup.

Option 1: Recommend Willo to Your Patients

  • Provide patients with a simple QR code to purchase
  • Patients receive an exclusive discount
  • Your practice earns revenue through referral
  • No carrying costs, inventory stocking, or tax collection

Learn about our Ambassador Program →

Light blue rounded icon showing a line art doctor with a tooth emblem talking to a patient, representing a professional dental consultation or expert oral care guidance.

Option 2: Build Willo Into Your Treatment Protocol

  • Include Willo in your new patient acquisition or starts
  • Access bulk pricing for your practice
  • Establish consistent hygiene habits from day one

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What the Experts Say

"Willo's brush head design and performance delivers consistent cleaning... A seamless ortho protocol addition that improves patient outcomes."

- Dr. Andrew Serrano, DMD