At Willo, every product decision begins with one question:
“Will this help kids grow up healthier and make life easier for parents?”
That’s why when parents told us they wanted an option without artificial dyes, we listened — and delivered.
Why Parents Want Dye-Free Brushing
Parents are becoming more thoughtful about what goes into their kids’ daily routines — especially when it comes to products kids use twice a day, every day. Artificial dyes in oral care don’t improve cleaning; they’re added only for appearance. More and more families are choosing to skip them altogether.
By removing artificial dyes from Willo, we’ve taken one more step toward simpler, cleaner brushing — without sacrificing the clinically tested plaque removal families trust us for.
Our Commitment: Healthier Smiles for the Next Generation
Willo was built around a simple idea: better brushing should lead to better lifelong oral health. That means making every detail — from our automated technology to our formulas — as thoughtful as possible for kids’ needs.
Our new dye-free formula reflects that commitment:
- No artificial dyes — just what’s needed for effective cleaning
- Same dentist-approved performance — proven plaque removal kids can count on
- Kid-friendly experience — keeps brushing fun while giving parents peace of mind
Available Now — Dye-Free Across Willo
Starting today, every Willo system — including our newest BrushBot — is available dye-free. It’s one more way we’re making brushing healthier, simpler, and more parent-approved than ever.
Shop the new dye-free Willo
Make the switch to a cleaner routine kids actually enjoy — and parents feel good about.
