For many parents, brushing teeth can be one of the most stressful parts of the day—especially when it’s wrapped into already busy morning and bedtime routines. But what if that everyday moment could actually become easier?
We recently asked Willo parents about their experience, and the results show just how much of a difference Willo can make—not only in brushing, but in the flow of family life.
🧘 Brushing Stress Down by 54%
Before using Willo, parents reported a total of 402 cumulative stress points related to brushing. After using Willo, that dropped to 183—a 54% decrease in brushing-related stress.
By automating the brushing experience and taking the guesswork out of technique, Willo helps create a smoother, more predictable moment for both kids and parents.
🌙 93% of Parents Say Bedtime Has Improved
The winding down part of the day can be tough—especially when kids resist brushing. But with Willo in the routine, 93% of parents told us bedtime has gotten better. That could mean fewer reminders, less resistance, or simply a smoother handoff to the next step.
☀️ 84% Say Mornings Are More Manageable
Mornings tend to move fast. 84% of Willo parents said their child’s morning routine has improved since introducing Willo. That might be because brushing takes less time, feels more engaging for kids, or requires fewer parental reminders.
A Small Change That Makes a Big Difference
Willo isn’t just designed to clean teeth. It’s designed to support families by making toothbrushing easier, more consistent, and even enjoyable. And based on what parents are telling us, it’s working.
If brushing is a daily challenge in your home, Willo might be the shift that helps bring a little more ease to your mornings and nights.