White and blue dental device with a smiley face on a white background
gif showing side to side movement of willo kids toothbrush
Woman in dental uniform holding an electric toothbrush with clinical plaque removal claims.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
Mom unboxing Willo Brushbot kids toothbrush
Comparison chart between AutoFlo+ and BrushBot with green checkmarks indicating features.
  • White and blue dental device with a smiley face on a white background
  • gif showing side to side movement of willo kids toothbrush
  • Woman in dental uniform holding an electric toothbrush with clinical plaque removal claims.
  • Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
  • Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
  • Blue and white toothbrush with features listed on a light blue background
  • Smartphone displaying the Willo App interface with a child's brushing schedule.
  • Mom unboxing Willo Brushbot kids toothbrush
  • Comparison chart between AutoFlo+ and BrushBot with green checkmarks indicating features.

Willo® BrushBot™ Kids Toothbrush Starter Kit

Willo® BrushBot™ Kids Toothbrush Starter Kit

An automatic toothbrush that delivers a complete clean, even when kids rush, miss spots, or don’t feel like brushing

$119.00
$119.00 $149.00
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Description

BrushBot™ makes daily brushing easier for kids by delivering a complete clean without relying on brushing technique. So parents can have peace of mind their kids are brushing well.

Clinically proven to remove up to 7x more plaque than manual brushing in hard-to-reach areas.

Designed for kids ages 5 and up.

Why You'll Love It

  • Easy for kids to brush more consistently
  • 87% of brushing sessions last 2 minutes
  • Delivers a thorough clean without relying on brushing technique

Toothpaste Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

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How it Works

Willo dental care products including a toothbrush and mouthwash bottles on a bathroom counter.
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How it Works

  • Automatic Two Minute Brush

    Willo brushes automatically for a full 2-minute cycle, with smart sensors and a visual app timer to help kids stay on track without the guesswork.

  • OptiClean™ Brush Head

    Extra-soft, angled bristles gently sweep side-to-side to clean around each tooth and along the gum line without requiring brushing technique.

  • Foaming Toothpaste Spreads Evenly

    Foaming toothpaste spreads evenly for a thorough clean with less waste. A light, bubbly texture helps make brushing easier for kids.

  • Customizable Settings

    Two speeds to customize the cleaning that works for your child.

  • Bonus Features in the App

    Timers and rewards help keep kids engaged, while simple progress tracking gives parents peace of mind without hovering.

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See the Plaque Left Behind

A plaque-disclosing solution highlights plaque in pink, revealing what a regular toothbrush can miss compared to Willo.

close up of pink plaque disclosing agent on teeth after brushing with regular toothbrush
Plaque left behind with manual toothbrush
close up of pink plaque disclosing agent after brushing with Willo
Plaque left behind with Willo

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Your top questions answered

For more in depth Q&As, review our FAQS