Imagine a world where kids want to brush their teeth

Today’s kids are tech-first, app-fluent, and ready to take the lead on their routines—on their own terms. Willo fits right into their world. No cartoon characters. No forced fun. Just smart design and satisfying tech that feels more like leveling up than brushing up. And behind the cool factor? A consistent, effective clean that gives parents peace of mind—and kids something to be proud of.

Level up their brushing routine

Two boys in a bathroom holding bottles, with a sink and mirror in the background.
Why choose BrushBot for your family

Built to Feel Like a Win

Willo’s guided brushing experience gives kids clear goals to hit—and rewards to unlock—every time they brush

Not a Toy. Not a Chore.

Willo’s robotic-inspired design and tech-forward features make it feel like their own real gadget—because it is.

Cleaner Teeth, Every Time

Willo’s automated brushing system gets every zone, every time—for a consistent, dentist-approved clean.

Black icon of an open padlock on a white background

Routines, Unlocked

Less parent nagging. More kid confidence. Willo takes the daily power struggle out of brushing and replaces it with momentum.

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App-Connected, Kid-Controlled

The Willo app tracks progress and builds real habits, with visuals and feedback that feel more like a smartwatch than a sticker chart.

Black silhouette of a family with two children and one adult on a white background

Grows With Them

Designed for ages 5 to 13, BrushBot supports early independence and stays cool as kids get more capable (and picky).


Want to learn more about why Willo is reinventing how kids brush their teeth?

Learn more about Willo