Imagine a world where kids want to brush their teeth
Today’s kids are tech-first, app-fluent, and ready to take the lead on their routines—on their own terms. Willo fits right into their world. No cartoon characters. No forced fun. Just smart design and satisfying tech that feels more like leveling up than brushing up. And behind the cool factor? A consistent, effective clean that gives parents peace of mind—and kids something to be proud of.

Why choose BrushBot for your family

Built to Feel Like a Win
Willo’s guided brushing experience gives kids clear goals to hit—and rewards to unlock—every time they brush

Not a Toy. Not a Chore.
Willo’s robotic-inspired design and tech-forward features make it feel like their own real gadget—because it is.

Cleaner Teeth, Every Time
Willo’s automated brushing system gets every zone, every time—for a consistent, dentist-approved clean.

Routines, Unlocked
Less parent nagging. More kid confidence. Willo takes the daily power struggle out of brushing and replaces it with momentum.

App-Connected, Kid-Controlled
The Willo app tracks progress and builds real habits, with visuals and feedback that feel more like a smartwatch than a sticker chart.

Grows With Them
Designed for ages 5 to 13, BrushBot supports early independence and stays cool as kids get more capable (and picky).







BrushBot™ brings Willo’s powerful, award-winning automatic brushing technology into a sleek, portable design for effortless brushing. It’s the perfect modern toothbrush for kids aged 5–13.
Why You'll Love It
- Clinically proven to remove more plaque where kids miss*
- Designed for kids' specific needs
- Builds lifelong healthy habits
Preorder now to save $50
Limited preorder quantity available. Ships by September 15
Want to learn more about why Willo is reinventing how kids brush their teeth?