Imagine a world where kids want to brush their teeth

Willo makes brushing something kids look forward to—smart, satisfying, and cool enough to feel like a win. Before they know it, it’s a habit. Parents can trust the clean. Kids can be proud of it.

Level up their brushing routine

Two boys in a bathroom holding bottles, with a sink and mirror in the background.

Why Choose BrushBot for your family

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Built to Feel Like a Win

Willo’s guided brushing experience gives kids clear goals to hit—and rewards to unlock—every time they brush

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Not a Toy. Not a Chore.

Willo’s robotic-inspired design makes it feels like a fun, familiar gadget—even when everything else around them feels new.

A minimalist line-art icon of a clean, sparkling tooth with shine details, representing pediatric oral hygiene success and healthy enamel protection features.

Cleaner Teeth, Every Time

Willo’s automated brushing gets every zone, every time—for a consistent, dentist-approved clean.

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Routines, Unlocked

Less parent nagging. More kid confidence. Willo takes the daily power struggle out of brushing and replaces it with momentum.

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App-Connected, Kid-Controlled

The Willo app tracks progress and builds real habits, with visuals and feedback that feel more like a smartwatch than a sticker chart.

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Grows With Them

Designed for ages 5 to 13, BrushBot supports early independence and stays cool as kids get more capable (and picky).

Reviews from the Willo Community

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Kids Love it

I have a 4year old and 11year old using this. 2 separate sizes, Small, and Medium. My 4 year old makes sure he brushes his teeth twice now sometimes 3 times a day. We used to have to debate with him to brush his teeth. Great investment. And it's not messy both my kids always ended up with toothpaste on their clothes, not now. :+1::skin-tone-3:

A minimalist bright blue circular check badge icon with a white checkmark.

Michael M.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My kids love brushing their teeth now!!

I used to have to fight with my two kids about brushing their teeth. Those days are now gone!! My 8 year old now ask's if he can brush his teeth! This toothbrush is amazing. An all in one package. Load it with water and the liquid toothpaste and let it go to work! I never thought I could like a toothbrush this much.

A minimalist bright blue circular check badge icon with a white checkmark.

TIM707

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My kids were beyond excited

My kids were beyond excited to get this! They used it the moment it arrived. Now they’re asking me several times a day if they can go brush their teeth. They honestly love it. The excitement might wear down a bit but I feel like now brushing isn’t just a task anymore, it’s a fun activity!
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A minimalist bright blue circular check badge icon with a white checkmark.

Lindsay P.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My kids love this!

Before I got Willo, my kids would always fight with me to brush their teeth. It was an exhausting fight everyday. I came across Willo on Facebook and decided to give it a try. Now both kids are excited to brush their teeth everyday! It’s seriously changed my life! 10/10 recommend!

A minimalist bright blue circular check badge icon with a white checkmark.

Ashley D.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Easy peasy

Wow! It's easy,fun and looks exciting. My kids loves it. They enjoy brushing time now. It's easy to implement and a great tool for kids. Also no mess atoll. Leaves the sink clean and no water spill too. I am for it and recommend it too.

A minimalist bright blue circular check badge icon with a white checkmark.

Supra

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Best toothbrushing system for kids

My kids love to brush their teeth now. Before it was a struggle, but with Willo they brush their teeth so much i have to tell them to stop using it. Great product, easy to use and great price point.

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Kevin

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