Willo automatic U-shaped orthodontic toothbrush with 30-day risk-free badge.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
Mom unboxing Willo Brushbot kids toothbrush
  • Willo automatic U-shaped orthodontic toothbrush with 30-day risk-free badge.
  • Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
  • Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
  • Blue and white toothbrush with features listed on a light blue background
  • Smartphone displaying the Willo App interface with a child's brushing schedule.
  • Mom unboxing Willo Brushbot kids toothbrush

Willo® BrushBot™ Kids Toothbrush Starter Kit

Willo® BrushBot™ Kids Toothbrush Starter Kit

Kids shouldn't have to brush like adults for a clean parents can feel confident about.

$129.00
$129.00 $149.00
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Description

Other toothbrushes rely on kids to get the brushing right. BrushBot powers the motion, so a thorough clean doesn’t depend on perfect technique. Kids get a more effective brush. Parents get more confidence in the clean.

Clinically proven to remove up to 7x more plaque than manual brushing in hard-to-reach areas.

Designed for kids ages 5 and up.

Why You'll Love It

  • Easy for kids to brush more consistently
  • 87% of the time kids brush for the full dentist-recommended 2 minutes
  • Delivers a thorough clean without relying on kids to get everything right

What's Included

- 1 BrushBot™ toothbrush
- 1 Brush Head & Lip Rest (your choice of S, M, L, Ortho M, or Ortho L)
- 2 bottles of foaming toothpaste (Fluoride or Fluoride-Free)
- 1 charging base
- 1 Quick Start Guide & User Manual
- 1 sticker sheet
- Ortho Starter Kits also include: 1 bag of Ortho Floss Picks

Toothpaste Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

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How it Works

Willo dental care products including a toothbrush and mouthwash bottles on a bathroom counter.
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How it Works

  • Automatic Brushing

    Instead of relying on perfect technique, Willo’s automatic motion powers every brush for a full 2-minutes.

  • Purpose-Built Brush Heads

    Choose the Regular Brush Head for everyday brushing or the Ortho Brush Head to help clean around brackets and wires during orthodontic treatment.

  • Foaming Toothpaste Spreads Evenly

    Foaming toothpaste spreads evenly for a thorough clean with less waste.

  • Customizable Settings

    Two speeds to customize the cleaning that works for your child.

  • Bonus Features in the App

    Timers and rewards help keep kids engaged, while simple progress tracking gives parents peace of mind without hovering.

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See the Plaque Left Behind

A plaque-disclosing solution highlights plaque in pink, revealing what a regular toothbrush can miss compared to Willo.

close up of pink plaque disclosing agent on teeth after brushing with regular toothbrush
Plaque left behind with manual toothbrush
close up of pink plaque disclosing agent after brushing with Willo
Plaque left behind with Willo

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Your top questions answered

For more in depth Q&As, review our FAQS

Overall rating: 4.6556015 / 5 from 241 reviews.

AI Generated Review Summary

The Willo BrushBot Kids Toothbrush Starter Kit is praised for its engaging design and effective brushing technology, making dental hygiene enjoyable for children aged 5–13. It is noted for its ability to clean teeth thoroughly and track brushing habits through an easy-to-use app.

Summary topics

  • Design Appeal (7%): It was observed by customers that the design of the toothbrush is cute and appealing to their children.
  • Kid-Friendliness (9%): Customers raved about this kid-friendly brush, making brushing a fun and interactive experience.
  • Brushing Effectiveness (6%): It was highlighted by customers that the brushing process is easy, effective, and leaves no missed spots.
  • App Usability (9%): It was highlighted by customers that the app is very easy to use and great for tracking brushing.

Review topics: [].

Review highlights

  • "My son doesn’t mind the mild mint flavor, and the foamy texture makes it fun for him to use." — MichelleRN
  • "I know her teeth are clean, and I love that our bedtime routine goes faster so we have more time to read together." — Katie T.
  • "This amazing brushbot by Willo has become a real life changer for the oral health in our little one daily routine ." — Medusalee

Reviews

Our 12 year-old daughter got

"Our 12 year-old daughter got braces a few months ago, and I was not satisfied with her ability to get them clean using a regular toothbrush. We got her the Willo Ortho BrushBot, and it seems to really help! I'll report back once she has her first orthodontist monthly checkup after getting it, as well, to see what they say about the state of her teeth."

— Danielle N. (5/5)

"It was very large to fit in the mouth. Even though it was the size that was recommended It only brushes your teeth for 1 minute a piece and then you have to repeat it. It does not get your teeth very clean. And get in the crevices of your braces We have to turn around and clean my sons teeth with a regular toothbrush afterwards, defeats the whole purpose definitely not worth the money."

— Erica (2/5)

So fun

"complimentary from Willo. This is such a fun and elaborate way for teeth brushing for kids. Cleans deeply and very neatly. I don’t have to worry about my son getting the corner teeth while brushing. We love it"

— Syedasara K. (5/5)

My daughter loves it

"My 8-year-old daughter loves brushing her teeth now. Toothbrushing can be easy and fun with Willo. We received ours just two days ago, and my daughter—who usually loves to skip brushing—has been excited to brush her teeth ever since. I haven’t even had to remind her! Gifted by willo"

— Ania (5/5)

My son has ADHD and

"My son has ADHD and getting him to focus on brushing for long enough has always been a challenge. Now he has braces and I’ve been so worried about what his teeth will look like when he get them off. Willo has made a world of difference! He has no problems brushing for the full two minutes, I can be sure he’s getting a good clean and I don’t have to nag him. I’d highly recommend Willo to any grownup or kid who struggles with brushing effectively!"

— Ashley B. (5/5)

I’m so glad we gave it a try!

"The Willo BrushBot has made brushing so much easier for my 5-year-old. He actually enjoys brushing now, and I don’t have to remind him anymore. It’s simple to use, fits comfortably, and gives me peace of mind knowing his teeth are getting a thorough clean. I’m so glad we gave it a try! gifted by willo complimentary from willo"

— HoaZ (5/5)

Effective

"This toothbrush changed the way my daughter brushes her teeth. It is easy for kids to operate by themselves, and it cleans very efficiently and thoroughly, even the hard-to-reach parts. The app just makes the cleaning process more fun. Complimentary from Willo."

— Ling (5/5)

"Just bought this ortho brush bot in July 2026. My son had his dentist appointment today and asked what he was brushing with and i told them. They pulled it up online and told us to stop using it. Its not cleaning behind his braces. Ugh just spent all this money and not sure if i can return it since its a day past the 30 days."

— Christine (1/5)

Brushing made easier!

"Willo has made our busy mornings and bedtime routine so much easier! My kid can brush independently, and I don’t have to constantly remind her to brush every tooth or make sure she is brushing long enough. It’s simple, convenient, and has made brushing much less of a struggle. gifted by Willo"

— Gigi P. (4/5)

I know this sounds unbelievable,

"I know this sounds unbelievable, but I could tell a difference in my son’s teeth from the first use. He has braces and the Will BrushBot has made brushing his teeth so easy! Would highly recommend to anyone who has a child with braces!"

— Courtney (5/5)

Q&A