Why Fluoride Matters: Advancing Pediatric Oral Care with Willo’s New Toothpaste

At Willo, our mission is to improve children’s oral health outcomes by combining evidence-based formulations with innovative delivery systems. With the introduction of our new fluoride toothpaste line, we aim to complement our automated toothbrushes and provide dental professionals with effective tools to help families establish consistent, high-quality oral care routines.

The Role of Fluoride in Pediatric Oral Health

Fluoride remains one of the most effective interventions for caries prevention, with decades of research supporting its role in remineralizing enamel and reducing cavity incidence. Both the American Dental Association (ADA) and the American Academy of Pediatric Dentistry (AAPD) recommend fluoride toothpaste as a cornerstone of children’s daily oral hygiene.

In recent months, fluoride has reemerged in professional and public discourse, particularly around how best to communicate its benefits and safety to families. This underscores the importance of reinforcing evidence-based guidance: fluoride is a safe, effective, and essential element in protecting children’s teeth when used as directed.

Willo’s Toothpaste Formulations

Liquid Toothpaste

Willo® Liquid Toothpaste was developed specifically for use with the AutoFlo+™ automated system, supporting a mess-free, spit-free experience that is particularly beneficial for children who have difficulty expectorating. Its liquid formulation ensures consistent fluoride delivery, full tooth coverage, and effective plaque removal, while simplifying brushing for both children and caregivers.

Foam Toothpaste

Willo® Foam Toothpaste is optimized for the BrushBot™ automatic toothbrush, dispersing evenly across the brush head to cover every surface. The lightweight foam begins cleaning on contact, ensuring efficient fluoride application and effective plaque control. With mild, sensory-friendly flavors, it also addresses compliance challenges among children who are sensitive to strong tastes or textures.

Supporting Better Compliance and Outcomes

One of the greatest challenges in pediatric oral care is ensuring consistent, effective brushing habits at home. By pairing automated brushing technology with formulations designed to maximize fluoride delivery and coverage, Willo offers a comprehensive solution that:

• Reduces reliance on parental supervision.
• Improves brushing quality and thoroughness.
• Enhances compliance through child-friendly, enjoyable formulations.

Why Dental Professionals Recommend Willo’s Fluoride Toothpaste

• Evidence-Based Protection: Fluoride remains the gold standard in preventing childhood caries.
• Tailored Pediatric Design: Formulations developed specifically for children’s unique needs, rather than adapted from adult products.
• Technology Integration: Seamless pairing with Willo’s automated toothbrushes to ensure reliable, thorough fluoride delivery.
• Improved Compliance: Sensory-friendly flavors and mess-free options address common barriers to at-home care.
  

At Willo, we are committed to advancing pediatric oral health by combining clinical efficacy with practical usability. Our fluoride toothpastes, when paired with BrushBot™ and AutoFlo+™,  provide dental professionals with tools that help children establish effective brushing routines early in life, laying the foundation for long-term oral health.