🛠️ Behind the Scenes: Why We Built BrushBot (and How It Matters to Families)
BrushBot is our newest automatic kids toothbrush designed for superior clean, effortless routines, and kid-friendly use.
At Willo, our mission has always been simple but ambitious: Give every family a better way to care for their kids’ teeth—without the daily struggle.
That belief drove us to create AutoFlo+, our first automatic kids toothbrush—and inspired our newest launch: BrushBot, a streamlined automatic toothbrush.
Real Feedback from Parents Inspired BrushBot
After AutoFlo+ launched, parents shared what worked—and what could be improved:
- “We love it… but we need something more portable.”
- “Is there a version that’s more affordable for families with multiple kids?”
- “Can my child take this to grandmas or on sleepovers?”
BrushBot was born from these conversations. Real feedback from families, combined with our team’s passion for smarter, flexible oral care solutions, shaped the design.
Inside the Making of BrushBot
Our engineering, design, clinical, and support teams focused on one challenge: How can we bring Willo’s advanced brushing technology to more families—without compromising performance?
The answer: BrushBot—a streamlined version of Willo, using the same brushing technology but without the built-in toothpaste and rinse system. This makes it more portable, flexible, and accessible.
“Parents asked for something simpler, portable, and easy to maintain - and that’s exactly what we built. It’s our way of showing we’re listening and evolving with them."— Madeleine Vanstone, VP of Product
Why parents love BrushBot:
- Superior clean: Removes up to 7x more plaque than a manual toothbrush, even in hard-to-reach places.
- Dentist-approved results: Guided brushing delivers a full 2 minutes for a consistent clean.
- Effortless routines: Automatic motion makes brushing easy to stick to.
- Smart support: The Willo app makes brushing fun for kids and gives parents peace of mind.
- Made for kids: Playful, kid-friendly design that’s simple and enjoyable.
- Hassle-free upkeep: Easy to clean, compact, and fits seamlessly in any bathroom.
🤖 Meet BrushBot: The Newest Willo Kids Toothbrush
BrushBot brings Willo’s patented brushing technology to a sleek design—perfect for multiple kids, shared bathrooms, or busy routines. Whether it’s your child’s first Willo or a second device for your family, BrushBot makes better brushing easy—anytime, anywhere.
Ready to Find the Right Kids Toothbrush for Your Family? Compare Willo Devices →
We’re excited to get BrushBot into your hands—and to keep building the future of kids oral care, together.
