Meet Willo Ortho: A New Automatic Toothbrush Solution for Kids with Braces
THE NEXT GENERATION OF ORAL CARE
Ever since we first launched Willo, one question has flooded our inbox more than any other. From late-night emails to Instagram comments, parents everywhere kept asking us the same thing:
“Does it work with braces?”
For a long time, our answer was simple and honest: “Yes.” Because clinically speaking, many toothbrushes can be used with braces if a child has the time, dexterity, patience, and technique to clean carefully around every bracket and wire.
But as we listened to families navigating the daily reality of orthodontic hardware, we realized that an ordinary "yes" just wasn’t good enough. Brushing with braces is hard. The stakes are higher, and there is more room for missed spots.
We didn’t want to provide a tool that merely worked around brackets and wires. We wanted to engineer a product designed specifically for braces, helping parents and orthodontic professionals feel more confident throughout treatment.
So, we went back to the lab. We partnered with leading orthodontists, explored designs in clinical settings, and worked with real kids and parents to better understand the orthodontic hygiene challenge.
Today, we are thrilled to introduce Willo Ortho.
The Hard Truth About Braces and Traditional Brushing
When the wires and brackets go on, a child's mouth has more places where plaque and food particles can collect. Traditional flat-bristle toothbrushes are not designed around orthodontic hardware, which can make it harder to clean the tight spaces under wires and along the gumline.
The problem is not awareness. It is execution. For kids, the sudden, complex routine can feel overwhelming before it even begins.
“Getting braces off should be exciting for everyone. When they come off and white spots are there because of improper hygiene, it's heartbreaking for everyone, especially my staff. We want healthy, beautiful smiles.”
| The Before Reality | The After Reality with Willo Ortho |
|---|---|
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From a Kid: "There are so many steps. It’s overwhelming. I want to do a good job. I know it matters and I am not even sure how." |
From a Kid: "It’s so much easier and faster." |
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From a Parent: "I hope she is doing a good job. I really don’t know. And every check-up I just hold my breath and wait to see what they say." |
From a Parent: "I feel more confident, and the daily arguments are gone." |
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From an Orthodontist: "We regularly see plaque buildup and tissue inflammation at routine adjustments." |
From an Orthodontist: "It can be a meaningful support tool for kids who struggle with brushing around braces." |
Engineering the Solution: The Willo Ortho Difference
Willo Ortho isn’t just a regular brush head with a new label. It is an orthodontic brush head designed for the unique brushing challenges created by brackets and wires.
We studied the physical contours of brackets and archwires to create a specialized bristle configuration that helps clean the areas where manual brushing often falls short:
- Designed Around Brackets: The bristle configuration is designed to help clean around the top, bottom, and front of orthodontic brackets.
- Built for Wires and Gumlines: Soft, flexible bristles help reach around wires and along the gumline where plaque commonly accumulates.
- Automated Technique-Free Consistency: Willo Ortho works with Willo’s automatic brushing system to reduce the manual technique required around orthodontic hardware.
From Frustration to More Confidence
By reducing the technique required for home brushing, Willo Ortho helps make orthodontic hygiene easier for families. The daily power struggles, repeated reminders, and uncertainty before the next orthodontic check-up do not have to define the experience.
Instead of wondering whether your child reached around every bracket and wire, you can feel more confident that their brushing routine is built for the realities of braces.
The goal is not perfect manual brushing technique. The goal is helping kids clean effectively around their hardware without the friction, every single day.
Help Protect Their Smile Through Orthodontic Treatment
Getting braces is a meaningful investment in your child’s future confidence and oral health. A brushing routine designed for braces can help support the healthy, bright smile waiting underneath the hardware.
Ready to experience a simpler way to brush with braces?
