dental facts

The Meaning Behind "Willo" – A Nod to Nature’s First Toothbrush

The Meaning Behind "Willo" – A Nod to Nature’s First Toothbrush

Did you know that the name "Willo" is inspired by nature? Thousands of years ago, people used the branches of the willow tree as natural toothbrushes. By chewing the ends of the branches, they created frayed bristles that were effective for cleaning teeth. Willow twigs were not only gentle but also naturally antibacterial, making them a popular choice in early oral care.

At Willo, we honor this tradition by creating a modern electric toothbrush for kids that honors the past while meeting today’s kids needs. With Willo, toothbrushing is effective and engaging. The name "Willo" represents both the natural roots of oral hygiene and the innovation that brings us to the future of kids’ dental care.

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