Top 5 Brushing Mistakes Kids Make (and How to Fix Them)

Getting kids to brush their teeth can be a win in itself — but even when they do, common brushing mistakes can prevent a truly clean mouth. From rushing through to missing hard-to-reach areas, here are the top mistakes kids make while brushing (and simple ways to fix them).

1) Brushing Too Fast

Most kids brush for less than 30 seconds — far short of the dentist-recommended two minutes. That means plaque and food particles get left behind.

How to fix it: Turn brushing into a fun two-minute ritual. The Willo® App uses a built-in timer and friendly guidance so kids stay engaged without getting bored.

2) Missing Spots

Kids focus on the front teeth they can see, forgetting molars, gumlines, and the backs of teeth — the places where plaque tends to build.

How to fix it: Show your child where “sugar bugs” hide with a disclosing tablet — or let Willo® automatic toothbrush handle it. Willo’s patented brushing technique cleans every tooth without kids needing perfect technique.

3) Using Too Much (or Too Little) Toothpaste

More toothpaste doesn’t mean a better clean. Too much toothpaste can make brushing uncomfortable and less effective.

How to fix it: For ages 5–13, a pea-sized amount is just right. Willo AutoFlo+™ dispenses the correct dose automatically, keeping things consistent and mess-free. Willo BrushBot uses a foaming toothpaste that spreads evenly to cover all teeth.

4) Brushing Too Hard

Scrubbing harder can damage enamel and irritate gums.

How to fix it: Encourage gentle, steady pressure — or choose Willo®, which applies the right amount automatically for a thorough yet comfortable clean.

5) Skipping Nighttime Brushing

Busy evenings make it easy to skip brushing — but nighttime is when bacteria thrive.

How to fix it: Build a predictable routine: pajamas, Willo, storytime. Willo’s effortless brushing makes it easy for kids and the app lets parents confirm the brush actually happened.

Why Kids (and Parents) Love Willo®

Brushing mistakes are normal — especially when kids are learning independence. The key is consistency, not perfection. Willo® is the only true automatic toothbrush designed for kids, helping families build healthy habits with less effort and more confidence.

• Even, automatic clean: Reaches every tooth — no scrubbing or special technique required.
• Perfect timing & pressure: Delivers dentist-approved duration and pressure every session.
• Right amount of toothpaste: AutoFlo+ dispenses the correct dose to avoid mess and toothpaste overload.
• Helpful insights for parents: The Willo App shows brushing activity so you can cheer on progress.

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