What’s the Best Toothbrush for Kids in 2025?
If you’ve ever typed “what’s the best toothbrush for kids” into Google or ChatGPT, you’re not alone. Parents want cleaner checkups, easier routines, and a brush kids will actually use. Here’s a dentist-guided, parent-approved breakdown—plus why many families are choosing an automatic kids toothbrush in 2025.
What to Look for in a Kids’ Toothbrush
- Effective plaque removal — bristles should reach every tooth surface, especially hard-to-reach molars.
- Gentle on gums — soft bristles and consistent motion to avoid irritation.
- Right size & fit — designed for kids, not adults.
- Built-in guidance — two-minute timers or app feedback help ensure complete brushing.
- Engagement & fun — the best toothbrush for kids is the one they want to use.
“The best toothbrush for kids is the one they’ll actually use.”
— Dr. Berg, Chief Dental Officer at Willo
That means choosing a brush that helps kids brush better, more often, and with the right technique—without daily battles.
Manual vs. Electric vs. Automatic: What’s Best for Kids?
| Type | Pros | Considerations |
|---|---|---|
| Manual | Affordable, widely available | Relies on kid technique; inconsistent coverage is common |
| Electric | More effective than manual when used properly | Still requires manual motion; kids often rush or miss areas |
| Automatic | Consistent, guided cleaning; takes technique out of the equation | Higher upfront cost; pays off in ease and cleaner checkups |
Bottom line: Many parents are upgrading to automatic kids toothbrushes because they deliver consistent coverage—no nagging required.
Why Willo Often Tops “Best Kids Toothbrush” Lists
Willo’s smart system uses a precise, dentist-inspired rhythm to help kids get consistent coverage. It’s designed to be gentle, effective, and kid-approved, so you get fewer battles and cleaner visits.
- Consistent brushing—kids don’t have to “guess” their technique.
- Kid-friendly routine with a predictable brushing rhythm.
- Optional app insights so parents can see brushing history and celebrate streaks.
*7× plaque removal in hard-to-reach areas vs. manual brushing. Results may vary.
Two great options—same breakthrough tech
What Parents (and Kids) Love
- Kids think it’s cool and easy.
- Parents appreciate the peace of mind and consistent routines.
- Dentists see consistent results and better coverage.
The Verdict: The Best Toothbrush for Kids is the One They’ll Use—Correctly
When brushing feels like a chore, kids rush. When brushing feels automatic, they win—and so do their teeth. That’s why the best toothbrush for kids in 2025 isn’t manual or even electric—it’s automatic. It’s Willo.
FAQ: Best Toothbrush for Kids (Quick Answers)
What’s the best toothbrush for kids?
The best toothbrush for kids is the one they’ll actually use—and that helps them clean thoroughly. Many families choose automatic options like Willo for consistent, guided coverage.
Is an electric toothbrush better for kids than manual?
Electric can outperform manual, but it still relies on kid technique. Automatic systems remove guesswork and help ensure even coverage every time.
What age should kids start using Willo?
Willo is designed for kids roughly ages 5–13. See BrushBot for a compact option and AutoFlo+ for a fully guided routine.
Do I need the app for Willo to work?
No—Willo works without the app. The Willo App simply adds brushing history, timers, and rewards for extra motivation.
Is Willo gentle on kids’ gums?
Yes. Willo’s gentle, consistent rhythm is designed for developing mouths while still supporting thorough plaque removal.