Why Kids Actually Want to Brush with Willo BrushBot
One of the hardest parts of kids’ oral care is not knowing what to do. It is getting kids to want to do it.
Many parents spend years reminding, negotiating, or correcting brushing routines. When kids are not motivated, brushing often feels rushed or incomplete.
This article shares what parents reported about their children’s experiences using Willo BrushBot as part of a third-party home testing study conducted with Home Tester Club, based on feedback from over 100 families.
Kids Are More Willing to Brush
Motivation plays a major role in brushing habits.
According to parents in the study, 9 out of 10 children (91%) said that with Willo BrushBot, they actually want to brush their teeth.
When kids feel willing rather than forced, brushing routines tend to last longer and feel less stressful for everyone involved.
Kids Say BrushBot Is Easy to Use
Ease matters from a child’s perspective.
Parents reported that 9 out of 10 children (94%) said Willo BrushBot is easy to use.
When brushing feels manageable, kids are less likely to resist or rush through the process. Ease helps build confidence and consistency over time.
Kids Feel a Difference After Brushing
How brushing feels afterward can influence whether kids want to repeat the routine.
In the study, parents shared that 9 out of 10 children (90%) said their teeth feel cleaner after using Willo BrushBot.
Feeling clean reinforces the idea that brushing was worthwhile, which helps encourage follow-through day after day.
Why Wanting to Brush Matters
Kids who want to brush are more likely to:
- Complete a full brushing session
- Stick with the routine over time
- Feel more confident during brushing
- Develop healthier habits as they grow
Motivation does not replace good brushing mechanics, but it makes consistency far more achievable.
In Short: What Parents Heard from Their Kids
Parents reported that their children felt brushing was easier, cleaner, and more enjoyable with Willo BrushBot. For many families, the biggest change was that brushing became something kids wanted to do rather than something they resisted.
About the Study
The insights in this article are based on a third-party home testing study conducted with Home Tester Club, including feedback from over 100 families. Parents were asked to share responses provided by their children as part of the study.
Our Perspective
At Willo, our approach to kids’ oral health is informed by both clinical expertise and real-world experience. Our products and educational content are guided by dental professionals, including our Chief Dental Officer.
At the same time, many members of the Willo team are parents raising kids within the same age range and routines as the families we serve. Understanding how kids feel about brushing helps us design solutions that support real behavior change, not just compliance.
We believe the combination of dental guidance and lived parent experience leads to better, more practical support for families.
About Willo: Willo is designed to support consistent, automatic brushing for kids. Our mission is to improve the oral health future of children by making brushing easier, more reliable, and less stressful for families.
