The Role of Executive Functioning in Toothbrushing
Toothbrushing seems like one of the simplest tasks for kids. But for many families, it’s a daily battle that often gets deprioritized among the many other things demanding attention in the morning....
Back-to-School for Neurodivergent Kids: Products That Help The Transition
Back-to-school means busy mornings and full days. For neurodivergent kids, consistent routines are key to helping them feel secure, focused, and ready to engage. As Willo parents, we’ve found a few...
Why Oral Health Matters More Than We Thought for Autistic Kids
by Suchi Deshpande Oral care always took a back seat for me. Between getting myself ready, getting two kids out the door, and managing two excited dogs, toothbrushing was the last thing on my mind....
Back-to-School Routines That Make Mornings Easier
Back-to-school means busy mornings and full days. A smooth routine, morning and night, sets kids up to focus, learn, and grow. As Willo parents, we’ve found a few go-to products that keep the chaos...
Dye-Free Toothpaste: A Healthier Choice Parents Asked For
At Willo, every product decision begins with one question:“Will this help kids grow up healthier and make life easier for parents?” That’s why when parents told us they wanted an option without art...
Why Kids Hate Brushing Their Teeth (And How Willo Fixes It)
If your kid has ever sworn up and down that they brushed their teeth — and you find a perfectly dry toothbrush 10 minutes later — you’re not alone. An informal Willo team survey revealed that 9 out...
Do Kids Really Need to Floss? Here’s What Parents Should Know
When it comes to oral health for kids, brushing is just part of the equation. Flossing plays a big role in preventing cavities and keeping gums healthy—yet it’s often the first thing to fall off th...
The Right Angle for Brushing Teeth? Most Adults Miss It—So Why Do We Expect Kids to Get It Right?
Let’s talk about something most of us don’t think about every day: the angle we use when brushing our teeth. Sounds small, right? But brushing at the right angle makes a big difference in how well ...
Willo Is Helping Make Mornings and Bedtime Easier for Families
For many parents, brushing teeth can be one of the most stressful parts of the day—especially when it’s wrapped into already busy morning and bedtime routines. But what if that everyday moment coul...
U-Shaped, Reimagined: Real Automation. Real Accountability.
Willo redefines what a U-shaped toothbrush can be. It’s the only product in the auto brushing toothbrush category that delivers automated motion and accountability for kids.
At Willo, we’re more than just a company—we’re a community. And at the heart of that community, you’ll find some extraordinary mothers who bring passion, wisdom, and care to everything they do.
Willo vs. Electric Toothbrushes: What's Best for Your Child's Oral Health?
Let’s break down the two biggest reasons electric toothbrushes fall short—and why Willo goes beyond to deliver the clean your child’s smile really needs.