Gentle, Effective Cleaning
Willo delivers a controlled, even clean, providing just the right amount of sensory feedback. Clinically proven to remove 7x more plaque in hard to reach places than a manual toothbrush.
Comfort Without Overstimulation
Patented OptiClean™ brush head features 34,000 ultra-soft bristles angled at 30 degrees to gently sweep along the gumline—reducing discomfort often caused by traditional or power toothbrushes.
Effortless Brushing
Willo takes the guesswork out of brushing by automating the process, kids only need to place it in their mouth and push a button—no manual movement required.
Mess-Free, All-in-One Design
AutoFlo+ dispenses the perfect amount of toothpaste and drains automatically into the sink when brushing is complete—eliminating the need for rinsing or spitting.
Dentist-Recommended Timing
No shortcuts here. Willo helps kids build a lifelong brushing routine: twice a day, two minutes, all on their own.
Trusted by Pediatric Dentists
Developed hand-in-hand with pediatric dental experts to ensure safe, effective oral care that works for everyone.
Reviews from the Willo Community
Satisfied Dentist
As a dentist, I stayed away from U-shaped toothbrushes, but Willo has done a wonderful job perfecting the experience. My 6 year old was my hardest to get to brush of my 4 kiddos, but now he brushes 2+ times a day and enjoys it! The other kids got jealous so I got them brushes as well!
Game changing product
It's hard to imagine life without Willo. My 8 year old son has been using the Willo for over a month now. I no longer have to remind him to brush his teeth because he loves the ease of his Willo. We went to the dentist recently who unprompted commented on how clean his teeth were and what he had changed about his brushing. Willo is truly a game changer for us!
Great toothbrush
I love this toothbrush, and I’m a dentist. My son has sensory issues, and he does super well with this toothbrush. I feel a lot more relaxed knowing that his teeth are getting brushed well. We have tried so many different electric toothbrushes, but this one is a winner. I would highly recommend this toothbrush.
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Amazing Toothbrush!
The Willow Toothbrush is a total upgrade to my daughters routine! My girls teeth feel dentist-clean every time, and the gentle bristles are perfect—even for sensitive gums. I love the sleek design, long battery life, and eco-friendly replaceable heads. It’s smart, stylish, and super effective. Highly recommend!
From refusal to
Our 8 year old used to absolutely hate brushing his teeth due to the sensation and taste of toothpaste. It was a daily challenge that ranged from tears to anger, and his dentist was very concerned with the poor dental hygiene he had. Willow absolutely changed his life and our lives as parents. He does it on his own, willingly, and the amount of plaque and more getting removed from all his teeth is astounding. Just an amazing invention.
Already made a difference
My 7 y/ondaughter has only been using the willow for a month and got the best dentist report we have ever gotten! Now my 10 year old has one. As a busy mom of 3 the weight this takes off my shoulders to make sure my kids have done a good job brushing is so amazing.
