5 reasons parents are upgrading to Willo

Because knowing how to brush and getting it right every time are two different things.

A teenage boy with brown hair wearing a navy blue t-shirt and gray sweatpants leans against a bathroom counter while brushing his teeth with a toothbrush.

01

They're still missing spots

If you ask them, they’re probably pretty sure they’ve got brushing down. The reality? Even adults don’t hit every tooth at the right angle every time.

The fix: BrushBot automatically powers the brushing motion to clean every tooth at the right angle, removing 7x more plaque in hard-to-reach areas.

A teenage girl with her hair in a bun wearing a light blue hoodie, black leggings, and a gray backpack, brushing her teeth while standing in a doorway of a bedroom.

02

They don’t brush long enough

45 minutes on their phone? Gone in a flash. Two minutes brushing their teeth? Apparently an eternity.

The fix: BrushBot runs an automatic 2-minute cycle, so every brush hits the recommended time.

A young man wearing a black over-ear gaming headset and a navy hoodie sits in a black gaming chair, holding a white game controller. He is in a dimly lit bedroom with a white door behind him featuring the text 'EAT SLEEP GAME REPEAT'.

03

They're not thinking about the long game

Brushing doesn’t feel urgent. There’s no immediate payoff, so it’s easy to rush through or skip it.

The fix: BrushBot turns brushing into an automatic one-button routine, so it’s easier to just get it done.

A teen girl with her hair in a messy bun is brushing her teeth in a bathroom while looking at her phone. She is wearing a dark navy blue hoodie.

04

They're distracted by...everything

Homework. Sports. Friends. Their phone. How much attention they have left for brushing can change by the second.

The fix: BrushBot delivers a consistent, automatic brush, even when they're not paying much attention.

A young girl in a light blue t-shirt brushes her teeth in a bathroom while a woman in a beige long-sleeve shirt stands in the doorway behind her.

05

They want you to stop checking

They’re old enough to roll their eyes at the reminder. You’re still not quite ready to stop giving it.

The fix: The Willo app let's you see they brushed without having to ask.

As seen in

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Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
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Collapsible content

My kid already uses an electric toothbrush. How is BrushBot different?

An electric toothbrush still relies on your kid to move the brush to every tooth, hold it at the right angle and spend enough time in each area. BrushBot powers the brushing motion, so getting a thorough clean doesn’t depend on them getting every move right.

Does it work with braces?

Yes. The Willo Ortho Brush Head was designed specifically for the unique challenges braces create. Developed with leading orthodontists, it helps clean around brackets and wires while supporting a thorough, consistent brush throughout orthodontic treatment.The Ortho Brush Head works with any Willo toothbrush, and once braces come off, you can simply switch back to a standard Willo Brush Head.

Can I pay with my HSA/FSA?

Yes, qualifying customers may save an average of 30% when using HSA or FSA funds to buy Willo products through TrueMed. Eligibility is determined through a brief health assessment during checkout. Learn more at willo.com/pages/pay-with-hsa-fsa.

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Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

What if my kid doesn't like it?

If they’ve ever worn a mouthguard for sports, they already have a pretty good idea of what to expect. BrushBot is simple to use and easy to get the hang of. And if it’s not the right fit, you have 30 days to return it.

Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active:
Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

Join the 7,000+ parents getting a better clean

  • A Stellar Clean!

    (5)

    My eight year old son has had a fantastic time using the Willo Brush Bot. Back when he was using a manual toothbrush, his dentist told us that he was missing a lot of areas. That has all changed with the Willow Brush Bot. The specialized head ensures that he is thoroughly brushing all of his teeth surfaces.

    — SnowDayMama

Recommended by Parents & Dentists

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Amazed!!!

13 year old wants to keep brushing his teeth without being told. Love it!!!!!

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Kimberly M.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Awesome

My1 2yr old used this for 2 weeks so far, and we love it! The Brushbot really helps him clean his teeth effectively with his braces and cleans along his gum line, which was a problem spot before. Now he brushes his teeth without me having to remind him. Even his orthodontist noticed an improvement. It’s great. I highly recommend.

A minimalist bright blue circular check badge icon with a white checkmark.

Dianne C.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Fresh, Easy Brushing Teens Actually Love!

The Willo Clean electric brush with mint toothpaste is amazing! It’s easy to use, gentle on teeth, and leaves the mouth feeling super fresh and clean. The mint toothpaste tastes great, and my teenager actually enjoys brushing her teeth as it doesn’t feel as a chore anymore. Such a great combo! 

A minimalist bright blue circular check badge icon with a white checkmark.

Maha

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My Daughter Loves It

As a parent I love the ease of not having to remind my daughter to brush her teeth. As a kid, she loved that she didn’t have to actually brush, and loved that she could hold it still for the duration of the brushing. Win, win for us both

A minimalist bright blue circular check badge icon with a white checkmark.

MrsBrown

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

I love it!

I love it and my kid loves it. It’s taken the chore out of making sure my kid brushes correctly & thoroughly

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Elizabeth H.

Us vs Them

The easiest way for kids to get a full, proper clean. No technique, no rushing, no missed spots—just consistent brushing that actually works.

Willo

Regular Toothbrushes

Electric Toothbrushes

No Technique

Consistent Results

Two Minute Timer

Brushing Tracker

A thorough clean shouldn’t depend on them getting every move right.