The Best Parenting Hack: Toothbrushing That Happens Without You

1000+ Reviews

BrushBot Kids Toothbrush

The best parenting hack? Don't expect kids to brush like adults. BrushBot is designed for the way kids really brush, delivering a complete clean without relying on perfect technique.

GET YOURS NOW
30-Day satisfaction guarantee

Clinically Proven

Free Shipping

HSA/FSA eligible

Promotional image of a teenage girl with braces and a young boy holding Willo automatic toothbrushes in a bathroom, paired with a light blue overlay listing key features:

Heads up! We're low on stock

Watch BrushBot in action

Why Willo vs other toothbrushes?

It’s simple. BrushBot makes it easy for kids to get a full, proper clean—without relying on technique, timing, or constant reminders.

No Motion Required: Automatic brushing so it's done right everytime

No Rushing: Every session runs a full 2-minute cycle.

Dentist-Recommended Strokes: Consistent brushing patterns designed for a complete clean.

Full Coverage: Cleans all tooth surfaces, including hard-to-reach areas.

Actually Gets Done: A simple, one-button routine that reduces resistance.

What about learning to brush?

A lot of parents underestimate the developmental skills required for a proper brush. Take a look at how neat your child's handwriting is and then think about the same precision and patience needed to get teeth truly clean.

Willo takes the technique out of the equation until they are ready. Focus on teaching them the healthy habit of brushing twice a day for two minutes and adult technique can come later.

What if my kid doesn't like it?

It looks different than a regular toothbrush, but most kids are comfortable with it right away. If it’s not the right fit, simply return it within 30 days.

Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

Join the 7,000+ parents getting a better clean

  • A Stellar Clean!

    (5)

    My eight year old son has had a fantastic time using the Willo Brush Bot. Back when he was using a manual toothbrush, his dentist told us that he was missing a lot of areas. That has all changed with the Willow Brush Bot. The specialized head ensures that he is thoroughly brushing all of his teeth surfaces.

    — SnowDayMama

Recommended by Parents & Dentists

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Satisfied Dentist
As a dentist, I stayed away from U-shaped toothbrushes, but Willo has done a wonderful job perfecting the experience. My 6 year old was my hardest to get to brush of my 4 kiddos, but now he brushes 2+ times a day and enjoys it! The other kids got jealous so I got them brushes as well!

A minimalist bright blue circular check badge icon with a white checkmark.

Alex D.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

A Stellar Clean!

My eight year old son has had a fantastic time using the Willo Brush Bot. Back when he was using a manual toothbrush, his dentist told us that he was missing a lot of areas. That has all changed with the Willow Brush Bot. The specialized head ensures that he is thoroughly brushing all of his teeth surfaces.

A minimalist bright blue circular check badge icon with a white checkmark.

SnowDayMama

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

This cleans so much better
This cleans so much better than he could do on his own. Especially since he’s older and too stubborn to let mom help!

A minimalist bright blue circular check badge icon with a white checkmark.

Laura W.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My Daughter Loves It

As a parent I love the ease of not having to remind my daughter to brush her teeth. As a kid, she loved that she didn’t have to actually brush, and loved that she could hold it still for the duration of the brushing. Win, win for us both

A minimalist bright blue circular check badge icon with a white checkmark.

MrsBrown

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Awesome

My 6 year old loves this toothbrush! It’s the perfect size for her and is so easy for her to use. It brushed very effectively and cleaned her teeth very well. She really enjoys brushing her teeth now!

A minimalist bright blue circular check badge icon with a white checkmark.

LindseyK

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

I love it!

I love it and my kid loves it. It’s taken the chore out of making sure my kid brushes correctly & thoroughly

A minimalist bright blue circular check badge icon with a white checkmark.

Elizabeth H.

Us vs Them

The easiest way for kids to get a full, proper clean. No technique, no rushing, no missed spots—just consistent brushing that actually works.

Willo

Regular Toothbrushes

Electric Toothbrushes

No Technique

Consistent Results

Two Minute Timer

Brushing Tracker

Kids shouldn't have to brush like adults for a clean parents can feel confident about.

Get your BrushBot