Make Brushing the Easiest Part of the Day

The World’s First Fully Automatic Kids Toothbrush. Willo is clinically proven to remove 7x more plaque in hard to reach places vs manual brushing

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400+ happy families

  • Clinical press asset showing the slate grey stacked "Dentistry Today" publication logo and circular emblem on a transparent background for media mention blocks.

    "Significant advancement in children's dental care."

  • Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.

    "Parents who have purchase this toothbrush continue to wonder how they ever lived without it."

  • Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.

    "This innovative device aims to alleviate the daily struggle of getting little ones to brush."

  • Corporate press asset showing the grey "techlicious" publication wordmark and circular clock icon on a transparent background for media mention grids.

    "If you have kids, you know how hard it is to get them to brush...Willo ingeniously solves this problem."

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Did you know?

  • 50%

    of children are affected by cavities

  • 87%

    of parents over-estimate their kids brushing abilities

  • 50%

    of plaque is left behind by kids when manual brushing

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A mother affectionately kisses the top of her young son's head at a bright bathroom counter, while her daughter smiles warmly in the foreground. The boy smiles broadly while holding up his white and blue Willo automatic toothbrush handle with its U-shaped mouth guard brush head, showcasing a gentle and loving approach to the family's nighttime routine.

Why You (and your kids) Will Love Willo

  1. It's easy and effective
  2. Less fighting
  3. Grows with your child
  4. They want to do it on their own
  5. Brushing tracker and gamification in app

Choose the Willo that's best for your family

Stylized graphic of the Willo kids automatic toothbrush on a pastel purple background with hand-drawn decorative accent lines, showcasing a fun and modern children's dental routine.

BrushBot

BrushBot™ brings Willo’s powerful, award-winning automatic brushing technology into a sleek, portable design for effortless brushing. It’s the perfect modern toothbrush for kids aged 5–13. 

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AutoFlo+

AutoFlo+ is the most supportive brushing system for kids. AutoFlo+ automatically applies toothpaste and rinses, keeping things mess-free, sensory friendly and consistent.

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Need help choosing your Willo?

Not sure which Willo is best for your family? Take our product finder quiz to find the right fit.

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Hear from Willo families

I love this toothbrush, and I’m a dentist. My son has sensory issues, and he does super well with this toothbrush. I feel a lot more relaxed knowing that his teeth are getting brushed well.

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Tina S.

This is amazing. Wish I had gotten one for me. My daughter loves it. Told my friend who’s a dentist and she’s getting one for her son. Love this.

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Brooke C.

My daughter is OBSESSED with brushing her teeth. I am also a dental hygienist and this thing is AMAZING. Mess free, hassle free. It's a game changer for sure!

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Harley C.

I know the price is high, but so are other electric toothbrush brands. We spent my sons whole life fighting to brush teeth. He has no issue with using this. No gag reflex and no sensory issue, it's been well worth it for our family.

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Jason

Before I got Willo, my kids would always fight with me to brush their teeth. It was an exhausting fight everyday. I came across Willo on Facebook and decided to give it a try. Now both kids are excited to brush their teeth everyday! It’s seriously changed my life! 10/10 recommend!

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Ashley D.

This device is wonderful. Our guy is sensory sensitive and toothpaste in general doesn't work for him. We tried Willo and it has been smooth sailing since the first brush. I couldn't believe how easy and well it worked.

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Laura

My kids love to brush their teeth now. Before it was a struggle, but with Willo they brush their teeth so much i have to tell them to stop using it. Great product, easy to use and great price point.

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Kevin

This has been a game changer for my autistic daughter! She is now begging to brush her teeth everyday!!!

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Kyla H.

The Willow Auto Toothbrush has made brushing fun and easy for my kids. They actually look forward to it, and I love that it gives a thorough clean without the hassle. Great for busy parents!

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Savannah T.