Significant advancement in children’s dental care
Parents who have purchased this toothbrush continue to wonder how they ever lived without it.
This innovative device aims to alleviate the daily struggle of getting little ones to brush their teeth
It’s part gadget, part parenting hack, and it might just be the key to creating lifelong healthy habits.
93%
of parents have seen an improvement to their child's bedtime routine with Willo
50%
of plaque is left behind with manual brushing by kids
7-8
Age when children have developed enough dexterity to brush effectively on their own.
How Willo Works
Mess Free All-in-one System
Automatically applies toothpaste and uses a rinse-to-sink design that saves your bathroom – and kids – from the mess.
Guided Brushing
Lights and sounds guide two minute brushing time. Flip halfway. Done at the chime. More fun on the app.
OptiClean™ Brush Head
34,000 optimally positioned bristles gently sweep side-to-side to consistently clean around each tooth reaching the gum line and all the hard-to-reach areas.
Brushing is better with the mobile app
- See if, when and how long your child brushed from the convenience of your phone
- Animated timers and motivating rewards make brushing fun for kids.
Customizable Settings
Two brushing modes and two brushing durations to customize the cleaning that works for your child.
Why You (and your kids) Will Love Willo
- It's easy and effective
- Less fighting
- Grows with your child
- They want to do it on their own
- Brushing tracker and gamification in app
Your top questions answered
We know that switching to a fully automatic toothbrush brings questions, so we've compiled answers to the most common ones.
For more in depth Q&A review our FAQs
Can my kids share a Willo?
We recommend each kid have their own device. While it's possible for multiple children to share a single Willo, it was designed for a single user. Frequent swapping of brush heads can result in more frequent cleaning needs, excessive wear and tear and/or void the product's warranty.
We offer a buy more, save more discount to make it more affordable for multiple kids in a family to have a Willo.
How much are the toothpaste refills?
Willo toothpaste will cost you$6.99 per month(only $0.23 per day). Refills are sold in a convenient 4 month supply. You can save up to 15% and a task on your to do list with a subscription!
Does Willo tend to create mess or splatter?
No! The AutoFlo+ is designed for a clean, hassle-free brushing experience. The AutoFlo+ automatically applies toothpaste and rinses into the sink, making brushing mess-free.
Is Willo covered by HSA/FSA or insurance?
Please check with your specific insurance provider for coverage.
Toothbrush products are not HSA/FSA eligible at this time.
We hope that, in the future, both insurance and HSA will cover Willo, but this process may take some time.
When will fluoride toothpaste be in stock?
Currently only our fluoride-free toothpaste is in stock. Fluoride toothpaste is expected to be in stock by summer. We realize this timing does not meet the needs of every family. If you would like to use Willo using our fluoride-free toothpaste, we suggest children over 6 use a fluoride rinse to maintain optimal oral health. To receive a notification when fluoride toothpaste is available, please sign up for email updates.
Willo is committed to the American Academy of Pediatric Dentistry (AAPD) fluoride recommendations.
Hear from Willo families
I love this toothbrush, and I’m a dentist. My son has sensory issues, and he does super well with this toothbrush. I feel a lot more relaxed knowing that his teeth are getting brushed well.
This is amazing. Wish I had gotten one for me. My daughter loves it. Told my friend who’s a dentist and she’s getting one for her son. Love this.
My daughter is OBSESSED with brushing her teeth. I am also a dental hygienist and this thing is AMAZING. Mess free, hassle free. It's a game changer for sure!
I’m a dental hygienist and this toothbrushing system is an absolute must for young children. I have 3 boys and it was such a pain to get them to brush for the recommended time and with the timer they have consistently brushed for the entire time. Their teeth look shiny and clean and I’m so excited we tried this!! Bubble gum flavor is a hit for all my boys ages 7-12.
I know the price is high, but so are other electric toothbrush brands. We spent my sons whole life fighting to brush teeth. He has no issue with using this. No gag reflex and no sensory issue, it's been well worth it for our family.
Before I got Willo, my kids would always fight with me to brush their teeth. It was an exhausting fight everyday. I came across Willo on Facebook and decided to give it a try. Now both kids are excited to brush their teeth everyday! It’s seriously changed my life! 10/10 recommend!
