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Your Kid Isn’t Brushing Well. Here’s Why & How Willo Actually Helps

Most kids are missing key areas or not brushing long enough to get a proper clean.

Because there’s no immediate consequence, it’s easy to assume it’s “good enough".

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A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

4.7 stars • 7000+ families

Two boys in a bathroom holding bottles, with a sink and mirror in the background.

As seen in

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Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
Transparent PNG version of the Dentistry Today clinical publication logo, utilized as an industry press mention badge to build professional medical trust and product authority.
Daily Mom brand logo on a white rectangular block background.
Transparent PNG version of the USA TODAY company wordmark, utilized as a high-authority press mention badge to build domain trust and product credibility.
Transparent PNG version of the Techlicious media publication logo, used as a press mention asset to establish product review authority.
Transparent PNG version of the Yahoo company wordmark, utilized as a press mention badge to build domain trust and product authority.
A blonde young boy looking forward while brushing his teeth with a bright green toothbrush against a light-tiled bathroom wall.

01 / SKILL GAP

They don’t have the dexterity yet

Brushing well requires precise hand movements most kids haven’t developed yet. Even when they try, they miss the areas that matter most.

The fix: BrushBot makes sure every area gets clean. Up to 7x more plaque removal in hard-to-reach areas.

Two young children playfully brushing their teeth together with a green and blue toothbrush, smiling and interacting against a warm curtain background.

02 / TIME GAP

They don’t brush long enough

Most kids brush for about 30 seconds, not the full 2 minutes dentists recommend. Even with reminders, it’s hard to stay focused long enough to do it right.

The fix: BrushBot runs a full 2-minute cycle, so every brush hits the recommended time.

Two young boys brushing their teeth side-by-side in a bathroom, with the boy in the foreground using a yellow toothbrush.

03 / MOTIVATION GAP

There’s no reason to slow down

Brushing doesn’t feel urgent to kids. There’s no immediate payoff, so it’s easy to rush through or skip it.

The fix: BrushBot turns brushing into a one-button routine, so it’s easier to follow through without resistance.

A young girl brushing her teeth with a purple toothbrush in a bathroom, wearing cloud-patterned pajamas.

04 / REGULATION GAP

It happens at the hardest time of day

Brushing usually happens at the most stressful parts of the day. Mornings are rushed. By bedtime kids are tired, overstimulated, and running out of patience.

The fix: BrushBot removes the effort from brushing, so brushing gets done right even when they are tired or overwhelmed.

Get $20 Off BrushBot + Free Shipping

Brushing that happens without you

A full 2-minute clean without reminders or missed spots

No technique required • Automatic clean • 7x more plaque removal*

White and blue dental device with a smiley face on a white background
A video featuring a young child happily walk up to her bathroom sink. It shows her excitement to use the Willo BrushBot sitting on the counter next to the sink. It also shows the child using the BrushBot and how quick and easy it is for children's use.
A technical demonstration video illustrating the innovative technology of the Willo dental system, showing exactly how the automated mouthpiece fluidly circulates water and toothpaste to effectively remove plaque from a child's teeth.
Willo dental care starter kit with BrushBot, OptiClean brushhead, and toothpaste on a white background.
Woman with two children in a bathroom setting with text about consistency, independence, and peace of mind.
Blue and white toothbrush with features listed on a light blue background
Smartphone displaying the Willo App interface with a child's brushing schedule.
Mom unboxing Willo Brushbot kids toothbrush
Comparison chart between AutoFlo+ and BrushBot with green checkmarks indicating features.

Willo® BrushBot™ Kids Toothbrush Starter Kit

$149.00
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Why Willo vs other toothbrushes?

It’s simple. BrushBot makes it easy for kids to get a full, proper clean—without relying on technique, timing, or constant reminders.

No Motion Required: Automatic brushing so it's done right everytime

No Rushing: Every session runs a full 2-minute cycle.

Dentist-Recommended Strokes: Consistent brushing patterns designed for a complete clean.

Full Coverage: Cleans all tooth surfaces, including hard-to-reach areas.

Actually Gets Done: A simple, one-button routine that reduces resistance.

What about learning to brush?

Getting it done right comes first. BrushBot makes sure it happens so kids build the habit naturally. Technique can come later.

What if my kid doesn't like it?

It looks different than a regular toothbrush, but most kids are comfortable with it right away. If it’s not the right fit, simply return it within 30 days.

Ingredients

Willo offers a variety of toothpaste options to meet the needs of every family

Bubble Twist Toothpaste with Fluoride (Dye-Free)
Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Berry Splash with Fluoride (Dye-Free)Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Citric Acid, Flavor, Sodium Bicarbonate, Beta-Glucan, Sodium Benzoate, Sodium Ascorbyl Phosphate,  Stevioside, Menthol, Calcium Citrate

Minty Mist with Fluoride (Dye-Free):Active: Sodium fluoride 0.22%...Anticavity (0.10% w/v fluoride ion)Inactive: Water, Sorbitol, Sodium Cocoyl Glutamate, Glycerin, PEG-400, Sucralose, Flavor, Citric Acid, Beta-Glucan, Sodium Bicarbonate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Stevioside, Menthol, Calcium Citrate

Fluoride Free Toothpaste (Dye-Free)

  • Dye-Free Minty Mist Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA
  • Dye-Free Berry Splash Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, DISODIUM EDTA
  • Dye-Free Bubble Twish Ingredients: WATER, SORBITOL, PROPYLENE GLYCOL, GLYCERIN, POLOXAMER 407, PEG-40 HYDROGENATED CASTOR OIL, ALOE BARBADENSIS EXTRACT, FLAVOR, SODIUM BENZOATE, XYLITOL, SUCRALOSE, SODIUM BICARBONATE, SODIUM CHLORIDE, MENTHOL, DISODIUM EDTA

Our toothpaste containing dyes will be discontinued as stock runs out. 

Join the 7,000+ parents getting a better clean

  • A Stellar Clean!

    (5)

    My eight year old son has had a fantastic time using the Willo Brush Bot. Back when he was using a manual toothbrush, his dentist told us that he was missing a lot of areas. That has all changed with the Willow Brush Bot. The specialized head ensures that he is thoroughly brushing all of his teeth surfaces.

    — SnowDayMama

Recommended by Parents & Dentists

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Satisfied Dentist
As a dentist, I stayed away from U-shaped toothbrushes, but Willo has done a wonderful job perfecting the experience. My 6 year old was my hardest to get to brush of my 4 kiddos, but now he brushes 2+ times a day and enjoys it! The other kids got jealous so I got them brushes as well!

A minimalist bright blue circular check badge icon with a white checkmark.

Alex D.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

A Stellar Clean!

My eight year old son has had a fantastic time using the Willo Brush Bot. Back when he was using a manual toothbrush, his dentist told us that he was missing a lot of areas. That has all changed with the Willow Brush Bot. The specialized head ensures that he is thoroughly brushing all of his teeth surfaces.

A minimalist bright blue circular check badge icon with a white checkmark.

SnowDayMama

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

This cleans so much better
This cleans so much better than he could do on his own. Especially since he’s older and too stubborn to let mom help!

A minimalist bright blue circular check badge icon with a white checkmark.

Laura W.

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

My Daughter Loves It

As a parent I love the ease of not having to remind my daughter to brush her teeth. As a kid, she loved that she didn’t have to actually brush, and loved that she could hold it still for the duration of the brushing. Win, win for us both

A minimalist bright blue circular check badge icon with a white checkmark.

MrsBrown

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

Awesome

My 6 year old loves this toothbrush! It’s the perfect size for her and is so easy for her to use. It brushed very effectively and cleaned her teeth very well. She really enjoys brushing her teeth now!

A minimalist bright blue circular check badge icon with a white checkmark.

LindseyK

A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals. A minimalist five-pointed yellow star icon on a dark background, representing a habit tracking reward or routine milestone achievement badge for pediatric brushing goals.

I love it!

I love it and my kid loves it. It’s taken the chore out of making sure my kid brushes correctly & thoroughly

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Elizabeth H.

Us vs Them

The easiest way for kids to get a full, proper clean. No technique, no rushing, no missed spots—just consistent brushing that actually works.

Willo

Regular Toothbrushes

Electric Toothbrushes

No Technique

Consistent Results

Two Minute Timer

Brushing Tracker