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There's a Reason Brushing Feels So Hard. Here's How Willo Actually Helps
Brushing asks kids to manage technique, timing, toothpaste, rinsing, focus, and transitions all at once.
For many families, it becomes a daily source of stress, resistance, and oral health frustration.
4.7 stars • 7000+ families
As seen in
01 / SKILL GAP
They don’t have the dexterity yet
Brushing well requires precise hand movements most kids haven’t developed yet. Even when they try, they miss the areas that matter most.
The fix: AutoFlo+ automates the brushing motion removing 7x more plaque than manual brushing in hard-to-reach areas.
02 / TIME GAP
They don’t brush long enough
Most kids brush for about 30 seconds, not the full 2 minutes dentists recommend. Whether brushing feels uncomfortable or hard to focus on, many kids struggle to brush thoroughly.
The fix: A built-in visual timer helps kids see their progress in real time, making it easier to stay engaged through the full 2-minute routine.
03 / ROUTINE GAP
Brushing asks more of kids than most people realize
What feels simple to adults can actually require a lot from kids. Toothpaste. Brushing. Rinsing. Staying focused. Following directions. Completing every step in order, twice a day.
The fix: AutoFlo+ automates brushing, toothpaste, and rinsing into one predictable routine that helps reduce the effort and overwhelm around brushing.
04 / REGULATION GAP
It happens at the hardest time of day
Brushing usually happens at the most stressful parts of the day. Mornings are rushed. By bedtime kids are tired, overstimulated, and running out of patience.
The fix: AutoFlo+ removes the effort so brushing gets done right even when they are tired or overwhelmed.
Brushing that happens without you
Willo® AutoFlo+ Fully Automatic Kids Toothbrush Starter Kit
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2 Year Warranty
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Recommended by Parents & Dentists
Satisfied Dentist
As a dentist, I stayed away from U-shaped toothbrushes, but Willo has done a wonderful job perfecting the experience. My 6 year old was my hardest to get to brush of my 4 kiddos, but now he brushes 2+ times a day and enjoys it! The other kids got jealous so I got them brushes as well!
Highly Recommend!
Our dentist reccommend the Willo for our son who struggled with appropriate brushing techniques and hassensoryissues. Since receiving the Willo he is now excited to brush his teeth and does not give any push back when its time to brush. His overall dental hygiene has improved significantly as well. I highly reccommend the Willo for anyone who may be on the fence about it. Its worth it!
Sensory kids and the tooth fight
I am so thankful to have found willo. My oldest son has struggled with tooth care for his whole life. Holding down a giant 7 year old to get the job done was just not feasible anymore. With the first use he declared liking the system, from the visual timer to the whole mechanical set up. He wishes it had music to dance to, but. . I'm pleased as punch to see him. . . INDEPENDENTLY going to brush his teeth!!
Love it!
My daughter is 6 years old and absolutely LOVES her willo. Super easy set up. Gets all the spots she’s been missing!
Awesome
My 6 year old loves this toothbrush! It’s the perfect size for her and is so easy for her to use. It brushed very effectively and cleaned her teeth very well. She really enjoys brushing her teeth now!
Love it!
Love it! It has improved my son’s toothbrushing habits 100%.
Us vs Them
The easiest way for kids to get a full, proper clean. No technique, no rushing, no missed spots—just consistent brushing that actually works.