Introducing the New Willo Ambassador Program

At Willo, we believe dental professionals are some of our most important partners in helping families build better brushing routines. Your recommendations, feedback, and advocacy help us bring a new approach to brushing to more kids and families.

As our community grows, we want our Ambassador Program to grow with it.

That is why we are excited to introduce our new tiered Ambassador Program, designed to reward engagement, recognize your impact, and create more opportunities to grow with Willo.

A New Way to Grow with Willo

Previously, our Ambassador Program offered a flat $20 commission per successful referral. Our new program introduces a structured path with additional rewards and opportunities as your engagement grows.

Whether you are just discovering Willo or already actively recommending it to families, there is a place for you.

Here's how the new program works:

Community: Get started with a complimentary product, resources, and support to discover Willo.
Bronze: Start sharing and earn $10 per successful referral, beginning with your first referral.
Silver: Reach 5 successful referrals and unlock milestone gifts, exclusive challenges, and early access opportunities, while continuing to earn $10 per referral.
Gold: Reach 15 successful referrals and earn $20 per successful referral, plus VIP recognition and special incentives.
Platinum: A separate pathway for dental offices interested in dispensing Willo, with customized bulk partnership rewards, team education, and strategic support.

Our goal is to make participation more meaningful at every stage, giving ambassadors the tools, recognition, and rewards to help more families discover Willo.

Already a Willo Ambassador? Nothing Changes for You.

If you were one of the founding ambassadors prior to Oct 2026, your incentivized structure will remain the same. The new tiered structure applies to ambassadors who join on or after October 15, 2026.

Let's Grow Together

We're grateful for the dental professionals who are helping us make better brushing possible for more families. This new program is another way for us to support you, celebrate your contributions, and grow our impact together.