Willo Gives: Expanding Access to Better Brushing

April is Autism Acceptance Month, and it is a time that matters to many of the families in our community.

Over time, we have had the opportunity to connect with parents navigating different routines, neurodivergent needs, and the everyday challenge of making brushing work in a way that feels manageable. Those conversations have shaped how we think about oral care and what it means to truly support families.

What we’ve learned

One thing we never take lightly is when a parent shares that something finally feels easier.

Brushing can be one of the hardest parts of the day for some families. Routines do not always go as planned, and what works for one child may not work for another. When we hear that Willo helped make even a small part of that routine more manageable, it means a lot.

We have also heard something else just as clearly: even when Willo feels like the right solution, it is not always within reach.

What we’re doing about it

This month, we are taking a step toward doing more.

We are introducing the Willo Gives Initiative, a new effort designed to help more families access oral care that works for them.

For every AutoFlo+ Starter Kit purchased in April, we will contribute $10 to the Willo Gives Initiative, up to a maximum of $5,000.

The initiative will support:

• Complimentary devices for select families
• Reduced-cost access through our customer support team

This is an early step, and we plan to keep building and refining it over time.

Why this matters

We know that no two families approach brushing the same way.

Some are building new routines. Some are navigating sensitivities or preferences. Some are simply trying to find something that works.

Our goal has always been to create solutions that meet kids where they are, and this is one way we can extend that effort beyond the product itself.

Looking ahead

At the end of the month, we will share an update on what this initiative made possible.

We are grateful to be building this alongside the families who continue to share their experiences with us.